Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes and celebrities, has become the first e-commerce brand to hedge risk using prediction markets through a promotion tied to the 2026 World Cup. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the World Cup Final.
The campaign, powered by promotions platform PlayAbly and built on the regulated prediction market exchange Kalshi, allows Forme to offer the guarantee without taking on unlimited financial exposure. “Forme is the first e-commerce brand to use prediction markets to hedge risk,” said Nicolas Hull, director of business development at Kalshi. “This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.”
According to the announcement, PlayAbly designed the campaign structure end-to-end so Forme could offer the guarantee with confidence. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands. What's better than winning? Shopping and winning!” said Angelo Ferro, founder and CEO of PlayAbly.
Forme co-founder Seiji Liu emphasized the significance of the initiative. “This represents a new era in consumer marketing. Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure - and focus on creating memorable customer experiences.”
The promotion works simply: customers shop at forme.science through June 30 using code TEAMUSA. If Team USA reaches the World Cup Final, every TEAMUSA order gets 100% cashback (excluding taxes and shipping). The offer is subject to official rules available at https://forme.science/pages/team-usa.
This initiative represents a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure. By leveraging Kalshi's platform, brands can launch promotions that were once considered too costly or unpredictable. Kalshi, founded in 2018, is a federally regulated prediction market exchange where people can trade on outcomes of real-world events. The company is recognized as a pioneer in legally enabling prediction markets in the United States.
Forme Science, known for its patented intelligent posture wearables for recovery, performance, and longevity, continues to expand beyond smart apparel by developing data-driven health technologies. The company serves consumers, elite athletes, healthcare professionals, Olympians, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association.
The partnership between Forme, PlayAbly, and Kalshi introduces a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.
US 18+. No purchase necessary to enter or win. A purchase will not improve chances of winning. Promotion runs through June 30, 2026. Subject to Official Rules, available at the link above. Void where prohibited. This promotion and the products referenced have not been endorsed by FIFA or the U.S. Soccer Federation.
