Nutritional Products International (NPI), a global brand management and retail distribution firm, operates on an uncommon foundation of four generations of retail expertise passed through the Gould family. This multigenerational knowledge provides NPI with deep institutional understanding of retail dynamics that newer companies cannot easily replicate.
Scott Gould, Executive Vice President of Business Development at NPI, represents the fourth generation continuing the family's retail legacy. His great-grandfather, Saul Marks, began selling and manufacturing retail products in Brooklyn, NY, establishing the family's roots in product development and market placement. Scott's grandfather, Jerry Gould, expanded the family's influence in retail and manufacturing, building upon the foundation established by previous generations.
Mitch Gould, Jerry's son, entered the retail industry in 1986 and founded Nutritional Products International in 2007. He developed the "Evolution of Distribution" platform, a comprehensive solution that streamlines compliance, logistics, sales, and marketing for international brands entering the U.S. market. This platform addresses the complex challenges foreign companies face when navigating American retail regulations and distribution networks.
The significance of this multigenerational expertise becomes evident in NPI's track record. Mitch Gould has represented globally recognized brands including Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, along with celebrity product lines such as Steven Seagal's Lightning Bolt, Hulk Hogan's Hogan Nutrition, and Chuck Liddell's Iceman RX. These successful placements with major retailers including Walmart, Costco, GNC, Amazon, CVS, Walgreens, and Home Depot demonstrate the practical application of accumulated retail knowledge across generations.
Scott Gould now combines business development expertise with technology innovation, serving as both EVP of Business Development and Chief Technology Officer for NPI subsidiaries. He is developing proprietary software that matches NPI clients with potential retail partners, ensuring more efficient market entry through data-driven decision making. This technological advancement represents the latest evolution in the family's approach to retail distribution, blending traditional expertise with modern tools.
For over a decade, NPI has assisted international nutraceutical, dietary supplement, functional beverage, and skin-care companies in entering and expanding within the American market. The company's proven platform allows both foreign and domestic companies to manage every aspect of market entry from FDA compliance and warehousing to retail placement, marketing, and public relations. This comprehensive approach reduces the barriers that typically prevent international brands from successfully penetrating the complex U.S. retail landscape.
The continuity of family expertise across four generations provides NPI with unique insights into retail trends, consumer behavior, and distribution channel dynamics. This deep institutional knowledge, combined with technological innovation, creates a competitive advantage in helping brands navigate the challenges of the world's largest consumer market. The successful translation of generational retail wisdom into modern business practices demonstrates how traditional expertise can be leveraged to address contemporary market challenges.
