Women’s safety concerns are increasingly shaping daily life, with nearly 40% of women taking daily safety measures, according to a recent survey by LogicMark (OTC: LGMK). The company’s new Aster personal safety app seeks to address limitations of informal safety tools like texting friends or sharing location, which often fail when contacts are unavailable or unable to relay information accurately to emergency services.
The app, developed by LogicMark, a provider of personal emergency response systems, turns a smartphone into a personal protection device. It connects users to emergency services and trusted contacts, offering features such as a home-screen slider for discreet activation, Follow Me, and Hold Until Safe. These tools allow users to arm the app, schedule events, notify followers, and engage a monitoring service, providing both immediate emergency response and proactive safety support. Importantly, the system ensures accurate, real-time GPS location sharing limited to trusted contacts and emergency services only when needed.
“For women to be safe, there is a need for a structured system that eliminates variables that can cause informal systems to break down,” the company states. With a structured system, help is available around the clock, no unanswered texts, no sleeping contacts, no uncertainty in critical moments. It also removes the cognitive burden of having to think clearly in a moment of panic or worry about a false alarm.
The Aster app also includes a physical SOS Safety button, no bigger than an AirTag, that connects via Bluetooth. It can be clipped to a keychain, bag, or clothing, and with a press, help can be on the way discreetly. This addresses shortcomings of other safety devices like high-decibel personal sirens or pepper spray, which can be cumbersome and draw unwanted attention. “The best safety tools are the ones people will actually carry, keep nearby and feel comfortable using,” LogicMark notes.
Safety concerns have a real impact on women’s lives, influencing choices about jobs with late shifts and social opportunities. The company’s survey highlighted that many women subconsciously evaluate their surroundings based on factors like lighting, isolation, and time of day, affecting their freedom and participation in everyday life. The Aster app aims to move women from reactive safety habits to confident, proactive personal protection, using technology they already carry everywhere.
For more information, read the original coverage on Benzinga and see further disclosures here.
