G6 Hospitality, parent company of Motel 6 and Studio 6, has experienced substantial corporate growth in the first quarter of 2025, successfully securing over 150 new corporate clients across diverse industries. The company's strategic expansion focuses on construction, transportation, agriculture, retail, and transitional housing sectors, with primary client acquisitions concentrated in Texas, California, and Florida.
The company's corporate segment has demonstrated impressive performance, reporting a 26% revenue increase in Q1 2025 compared to the same period last year. By consistently adding approximately 50 new corporate accounts monthly since January, G6 Hospitality is establishing a robust business-to-business network that promises stable occupancy across its franchise locations.
Key to the company's success is its attractive corporate client offering, which includes compelling benefits such as 10-12% discounted rates, 30-day credit facilities, dedicated customer service, and streamlined booking processes through multiple channels including the My6 app, website, call center, and email support. These advantages have enabled G6 Hospitality to appeal to small and medium-sized businesses generating annual bookings ranging from $15,000 to over $1 million.
The strategic approach has yielded significant results, with Natson Hotel Group, a key franchise partner, experiencing more than double its corporate revenue in Q1 2025 compared to the previous year. CEO Sonal Sinha emphasized the importance of cultivating diverse business relationships and collaborating closely with franchise partners to identify and secure valuable corporate connections.
This expansion strategy positions G6 Hospitality to leverage its economy lodging brands, Motel 6 and Studio 6, which collectively operate nearly 1,500 locations across the United States and Canada. The company's recent recognition in the 2024 Entrepreneur Franchise 500® report and designation as a 2024 Leader in Diversity by Dallas Business Journal further underscores its market potential and commitment to inclusive business practices.
As G6 Hospitality continues to pursue additional corporate opportunities, including re-engaging former clients and extending existing contracts, the company appears poised for continued growth in the competitive hospitality landscape. The strategic focus on diversifying its client base and providing value-driven solutions suggests a promising trajectory for the company's corporate segment in 2025 and beyond.
