On Tuesday, July 14, 2026, GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party at the 6 Columbus Hotel Penthouse in Manhattan. The invitation-only event brought together ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests for an afternoon of premium gifting, networking, and live sports viewing ahead of the ESPY Awards.
The event featured an impressive lineup of luxury lifestyle, wellness, technology, travel, fashion, food, and publishing brands. Partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, introducing a wearable neuromodulation device for nervous system health; Your Book Is Your Hook, offering celebrities book publishing opportunities; Dulsa Botanical Complex, a sugar-free wellness formula; and Wontech USA, gifting premium K-beauty products and exclusive treatment experiences.
Notable attendees included 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan. Olympic and Paralympic medalists such as Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, and Femita Ayanbeku were also present. Additional guests included NFL star Cam Heyward, NBA player Miles McBride, rapper Fabolous, Bravo TV personalities Sutton Stracke, Georgina McCann, and Shai Fruchter, among other athletes and media figures.
Guests enjoyed gifts and experiences from partners like Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Legendary Foods, LALO Tequila, Roots of Fight, Sailrock South Caicos, and Speech Fox. The afternoon featured premium food, cocktails, music, and a live screening of the FIFA World Cup Semifinal, allowing athletes and industry insiders to watch the match together.
In line with GBK's philanthropic commitment, the Swim Up Hill Foundation & Soweto Swim School participated to raise awareness for its mission of expanding swimming education in South African townships by building community swim facilities and teaching water safety. Founder Gavin Keilly emphasized that philanthropy has been integral to GBK's vision, with its celebrity lounges raising millions for charitable organizations over the years.
GBK Brand Bar is a premier luxury lifestyle gifting and experiential marketing company specializing in celebrity gifting lounges, special events, and brand activations. Founded by Gavin Keilly, GBK has connected world-class brands with celebrities, athletes, and influencers around major entertainment and sports events for over two decades.
