Local North Dakota company GET COFFEE'D® recently gained national exposure through a feature segment on The Balancing Act: Local Edition in Chicago, introducing viewers to an innovative caffeine delivery method that challenges traditional energy consumption.
The company's signature product, a hard caramel candy infused with cold brew coffee, provides consumers with a novel approach to energy supplementation. Each candy contains 48mg of caffeine, leveraging a unique formulation that includes L-theanine from green tea and organic sweetened condensed milk. The product promises rapid caffeine absorption—reportedly five times faster than standard beverages—without the typical energy drink crash.
Founder Tate Howe developed the concept after years of experience in the grocery industry, including his successful leadership of Dot's Pretzels. The company's development represents a strategic pivot that combines entrepreneurial insight with consumer needs for convenient, natural energy solutions.
GET COFFEE'D® distinguishes itself by crafting its products in North Dakota, using carefully selected ingredients including cold brew coffee, chocolate, vanilla, and caramel undertones. The company's approach reflects a growing consumer trend toward more personalized and technologically advanced energy supplement options.
The television segment highlights the product's versatility, positioning it as an ideal energy solution for professionals, travelers, and individuals seeking an alternative to traditional caffeine consumption. By offering a compact, fast-acting energy chew, GET COFFEE'D® addresses common challenges associated with coffee consumption, such as preparation time and potential jitteriness.
The company's broader narrative extends beyond product innovation, emphasizing community reconnection by establishing operations in the original Dot's Pretzels facility and reuniting previous team members. This approach underscores a commitment to local economic development and personal professional growth.
As the energy supplement market continues to evolve, GET COFFEE'D® represents an emerging category of convenient, scientifically formulated alternatives to traditional caffeine sources. The company's television feature signals potential broader market interest in reimagining how consumers obtain and experience energy enhancement.
