The global cannabis community is preparing for a significant cultural convergence as influential leaders, activists, and brands from multiple continents unite in Ushuaia, Argentina from October 20-22, 2025. This event, titled Cannabis in the End of the World, represents a milestone in international cannabis collaboration, bringing together prominent voices from Latin America, North America, and Europe in the southernmost city on Earth.
The gathering's importance lies in its potential to strengthen global cannabis advocacy and industry development through cross-cultural exchange. Organized by En Volá, one of the world's leading cannabis media platforms, the event will be documented as part of their acclaimed YouTube documentary series Very Happy, which celebrates cannabis stories and communities worldwide. The project's global reach is substantial, with participating organizations and individuals commanding a combined social media following exceeding 4.4 million across multiple countries including Chile, USA, Germany, Argentina, Mexico, Spain, Uruguay, and Italy.
The event features an impressive roster of international cannabis pioneers including Kyle Kushman of Homegrown Cannabis from the United States, Zara Snapp of Instituto RIA from Mexico, Jürgen Bickel representing German vaporization technology company Storz & Bickel, and Bob Hoban, an international cannabis advisor from the United States. The participation of Chilean Congresswoman Ana María Gazmuri adds significant political weight to the gathering, highlighting the evolving legal and regulatory landscape surrounding cannabis worldwide.
Additional notable participants include Sergio Martínez of Spanish cannabis genetics company Blimburn Seeds, Luna Stower from CHAMPS in the United States, and Javier Hasse, Editor-in-Chief of both High Times and El Planteo from Argentina. The diverse representation from countries including Brazil, Puerto Rico, Italy, and beyond underscores the event's truly global nature and the universal relevance of cannabis culture and policy discussions.
The journey begins at Expo Cannabis Argentina in Buenos Aires from October 17-19, 2025, which serves as Latin America's premier cannabis event. Following the Buenos Aires gathering, participants will travel to Ushuaia where they will explore the Patagonian landscape, host substantive discussions, and record a live soundtrack experience. This combination of cultural exchange, natural exploration, and cannabis advocacy represents an unprecedented approach to global cannabis community building.
Supporting partners for the event include industry leaders such as Storz & Bickel, global innovators in vaporization technology, and Blimburn Seeds, pioneers in cannabis genetics and community development. The event's location in Ushuaia symbolizes the far-reaching nature of the cannabis movement and its ability to bring together diverse perspectives from around the world. As Simón Espinosa of En Volá noted, the project touches multiple global communities simultaneously, celebrating shared passion for cannabis while advancing the movement's progress in an extraordinary setting at the edge of the Earth.
