goGLOW, a rapidly growing sunless tanning and skincare brand, has introduced two new proprietary products: the goGLOW Whipped MOUSSE™ and SET IT™ Finishing Powder. These products are specifically crafted to extend, enhance, and elevate the results of professionally applied goGLOW services, representing the brand's continued commitment to science-driven formulas and clean application methods.
The Whipped MOUSSE™ is described as a luxurious, airy formula engineered to complement rather than replace the signature in-studio goGLOW tan. Designed for clients who wish to extend their results between appointments or amplify their color before travel or events, the product delivers a smooth, even application that nourishes the skin while adding depth, warmth, and longevity to a professional glow. The formula combines skin-forward actives for hydration and barrier support with even-tone technology for streak-free development, all in a weightless whipped texture that blends effortlessly. Founder and CEO Melanie Richards stated, "This Whipped MOUSSE was created to solve a real client need. People love their goGLOW, and they wanted a professional-grade product they could trust between appointments. This Whipped MOUSSE is a bridge between visits to keep your glow spot free and looking natural."
Simultaneously, goGLOW is debuting SET IT™, an ultra-fine finishing powder available exclusively in goGLOW studios and online at https://www.goglow.com. This product is crafted to lock in a fresh spray tan or at-home application while supporting a comfortable, confident finish. Developed with a flashback-free formula, SET IT™ absorbs excess oils, helps prevent product transfer onto clothing, and enhances the skin's soft-focus appearance. Richards emphasized the product's role, saying, "SET IT has become a non-negotiable step in our service protocol. Clients feel instantly more comfortable, the tan stays pristine, and the overall experience is elevated. It's small, but transformative."
The launch of these products carries significant implications for both consumers and the beauty industry. For consumers, these innovations address practical concerns about maintaining professional sunless tanning results, offering reliable at-home maintenance solutions that align with the quality standards of in-studio services. This development matters because it empowers clients with professional-grade tools to manage their appearance between appointments, potentially increasing satisfaction and loyalty. The products also reinforce goGLOW's skin-first philosophy, prioritizing skin health alongside aesthetic results, which is increasingly important to beauty consumers seeking effective yet caring formulations.
For the industry, this launch demonstrates how brands can expand their ecosystems without cannibalizing core services. Richards noted that both products were intentionally created to support the brand's national franchise network and reinforce the in-studio service as the hero of the goGLOW ecosystem. "These products strengthen our service model and protect the artistry of our goGLOW Artists," Richards added. "Our goal is simple: keep clients obsessed with their results, and give our franchise partners tools that elevate not cannibalize their business." This strategy could influence other beauty service brands to develop complementary retail products that enhance rather than compete with professional services, potentially shifting business models in the sector.
The broader impact includes setting new standards for post-service care in sunless tanning, where maintenance products have often been an afterthought. By introducing scientifically formulated extensions like the Whipped MOUSSE™ and SET IT™, goGLOW is raising expectations for what clients should experience between professional appointments. This move aligns with the brand's recognition for its skin-first tanning philosophy, science-backed formulas, and patent-protected spray tan technology, as detailed on their official site https://www.goglow.com. As goGLOW continues to reshape the beauty landscape by delivering results that prioritize skin health, confidence, and natural radiance, these product launches represent a strategic step in building a comprehensive, client-centric beauty ecosystem.
