Goodway Group Achieves Meta Media Certification, Enhancing Digital Campaign Efficiency

Goodway Group, a leading digital marketing agency, has announced its achievement of Meta Media Certification, a significant milestone that confirms the agency's digital expertise and positions it as an industry leader. This certification from Meta, the parent company of Facebook, Instagram, and WhatsApp, enhances Goodway Group's ability to deliver more efficient and effective campaigns, ultimately maximizing the return on clients' media investments.

According to eMarketer, Meta is expected to generate $64.63 billion in U.S. ad revenues in 2024, accounting for 21.3% of the U.S. digital ad spend and 74.5% of the U.S. social network ad spend. This underscores the importance of Meta's platforms in the advertising landscape and the value of the certification for agencies like Goodway Group.

To earn Meta Media Certification, agencies must meet stringent standards, such as maintaining a minimum of 20 active certifications or ensuring that 20% of their team is certified, whichever is higher. Goodway Group has surpassed these requirements, with 73% of its eligible team members certified. This exceptional level of expertise allows the agency to drive greater buying efficiency and optimize clients' media investments for maximum return.

The certification enables Goodway Group to leverage Meta's advanced tools and insights fully. With Meta apps being used by 3 billion people worldwide, the ability to harness these platforms' full potential is crucial for creating a connected online customer journey and delivering exceptional value through the agency's Outcome Engineering approach.

Goodway Group's relationship with Meta has already yielded significant results. A joint case study with jewelry brand Tacori showcased the benefits of utilizing Meta’s Conversions API (CAPI) Gateway. The collaboration led to an 18% increase in bookings to view jewelry for purchase and a 27% reduction in cost per thousand impressions (CPMs), highlighting the tangible impact of the certification on client success.

Stephani Estes, Chief Media Officer at Goodway Group, stated, “Being recognized as a Meta Media Certified Company is a significant milestone for Goodway Group. This certification not only validates the exceptional talent of our team but also strengthens our ability to deliver top-tier results for our clients. As we continue to innovate and push the boundaries of digital marketing, our partnership with Meta will be instrumental in helping us achieve new heights of success.”

Goodway Group's Meta Media Certification assures clients that their campaigns are managed by experts rigorously tested and certified by one of the world's leading digital platforms. This recognition solidifies the agency's standing in the marketplace and positions it as a leader in delivering innovative, outcome-driven digital marketing solutions that maximize buying efficiency and protect clients' investments.