Graze Craze, the innovative charcuterie franchise, has demonstrated remarkable business performance in 2024, reporting a 33% increase in same-store sales and an 80% boost in systemwide sales compared to the previous year. The company's consistent growth trajectory includes 14 consecutive quarters of positive sales and significant geographical expansion.
The franchise opened 32 new locations in 2024, entering four new states and launching its first Canadian store in Brossard, Quebec. This represents a 20% unit growth from 2023 and reflects the brand's strategic expansion strategy. Additionally, Graze Craze signed 49 franchise agreements and has 51 locations currently in development.
President Cory Hibbard emphasized the company's commitment to transforming charcuterie from a luxury dining experience to an accessible, everyday option. The brand's seasonal offerings, including Springtime Spread, Game Day, and Holiday Boards, generated over half a million dollars in sales during the year.
Looking forward, Graze Craze projects opening over 50 locations in 2025, with planned expansions into New York, Maryland, and Kentucky. The company aims to reach 100 total locations this quarter, solidifying its position as a leader in the specialty food franchise market.
United Franchise Group CEO Ray Titus praised Graze Craze's performance, highlighting the brand's understanding of customer preferences and consistent market innovation. The franchise continues to differentiate itself by offering hand-crafted, meticulously designed charcuterie boards that cater to diverse dietary needs and preferences.
This strategic growth and consistent performance suggest Graze Craze is not just a passing trend but a sustainable business model in the evolving food service industry. By reimagining traditional catering concepts and providing convenient, high-quality dining options, the franchise is positioning itself as a significant player in the competitive food franchise landscape.
