Graze Craze, the nation's largest charcuterie franchise, has launched a new Wine Pairing Board in partnership with certified sommelier Warner Boin Dowlearn. This collaboration represents a significant development in the growing charcuterie market by combining gourmet food presentation with accessible wine education for consumers.
The Wine Pairing Board features a selection of sweet and savory foods curated to complement various wine types, accompanied by a Pocket Guide to Wine Pairings created through Dowlearn's company, Confidence Uncorked. This guide aims to remove the uncertainty many consumers feel about wine selection, providing straightforward pairing recommendations for red, white, rosé, and sparkling wines. The partnership addresses a common consumer concern about making incorrect wine choices when entertaining.
Available in three sizes to accommodate different group needs, the boards include Graze Craze favorites such as premium meats, cheeses, fresh fruits, house-made dips, and indulgent chocolate. The Large board serves up to 20 people for corporate events or large private tastings, the Small board accommodates intimate gatherings of up to 10 people, and the Picnic Box is designed for date nights or small gatherings of up to four people.
Cory Hibbard, President of Graze Craze, emphasized that this collaboration represents more than just a new product. The experience combines the brand's signature high-quality charcuterie with Dowlearn's expertise in making wine approachable. Dowlearn, who has built a significant following on social media platforms including TikTok and Instagram through her engaging approach to wine education, noted that both companies share a belief that wine should be fun and accessible rather than intimidating.
The timing of this launch coincides with the holiday entertaining season, when consumers typically seek elevated but manageable hosting solutions. The product availability through Graze Craze's nationwide network of participating locations for in-store pickup, delivery, and catering positions this offering to capture seasonal demand for sophisticated yet convenient entertainment options. The Pocket Guide to Wine Pairings is available while supplies last, adding educational value to the charcuterie experience. For additional information about Graze Craze locations and menu offerings, consumers can visit www.grazecraze.com.
