Great American Media announced a partnership with Minivela to develop, distribute, and market micro-dramas for U.S. Hispanic and Latin American audiences. The collaboration will launch Pure Flix Familia, a Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling set to debut later this year. This alliance positions both companies at the forefront of the rapidly expanding micro-drama category by combining Pure Flix's established audience in faith and family entertainment with Minivela's creator-driven, mobile-first production model tailored for Latino viewers.
The partnership was formally unveiled in New York during the ANA GrowthFronts by Great American Pure Flix President and CEO Bill Abbott alongside Minivela co-founders Manny Ruiz and Carlos Ponce. Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas including original intellectual property and adaptations from Pure Flix's extensive content library. These productions are specifically designed for vertical viewing and values-driven audiences.
Pure Flix selected Minivela as its strategic partner based on the company's decades-long track record across Hispanic media, storytelling, and film production, as well as its early leadership in the vertical short-form space. Bill Abbott stated that Minivela's co-founders have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling. The partnership represents an opportunity to build Pure Flix Familia with a creative and strategic partner deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America.
As part of the collaboration, Minivela will leverage Pure Flix's first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences. The slate will include vertical shorts in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America. In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused intellectual property and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences.
The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities for marketers to connect with audiences through culturally relevant, story-driven content. Carlos Ponce, actor, producer, and Minivela co-founder, emphasized that this partnership creates opportunities for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem. Ponce is also set to star in upcoming Pure Flix Familia projects to be announced.
Manny Ruiz, CEO of Minivela, noted that at a time when much of the micro-drama space is driven by volume over value, the partnership with Pure Flix will deliver universal stories that truly entertain, uplift, and connect. The alliance underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling. Pure Flix Familia will launch later this year as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values, expanding the Pure Flix mission to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace. The family-friendly digital films will be accessible for free on social media platforms including Instagram, YouTube, and TikTok @MinivelaTV, as well as through Great American Media's platforms including Pure Flix.
