Haier Smart Home Co., Ltd. reported significant financial growth in the third quarter of 2025, with revenue increasing 9.5% to RMB 77.56 billion and net profit attributable to the parent company rising 12.7% to RMB 5.34 billion. The company's nine-month operating cash flow reached RMB 17.49 billion, reflecting strong financial health and operational efficiency. These results underscore the effectiveness of Haier's strategic focus on premium product development, artificial intelligence integration, and user-centric manufacturing approaches that are reshaping the smart home industry.
The company's performance in China demonstrated particular strength, with suite penetration reaching 36% at the premium Casarte brand and 15% at the main Haier brand. The Leader Multi-wash series surpassed 200,000 units sold, while AI-enhanced inventory operations drove higher customer conversion and fulfillment rates. County-level coverage expanded to 86%, and direct-to-user orders surged from 26% to 74% since April 2025. The home air-conditioning segment showed exceptional momentum, delivering revenue growth exceeding 30% during the quarter, largely attributed to improved fulfillment speed and operational efficiency.
Internationally, Haier Smart Home maintained robust growth despite varying global economic conditions. In North America, the business demonstrated resilience against a soft housing market, with premium product mix improvements and the Air & Water business posting approximately 20% year-on-year growth. European markets saw a significant shift toward higher-priced products, with X-series units priced at EUR 599 and above increasing from 17% to 25% of the total product mix. HVAC revenue in Europe grew over 30% in the third quarter, supported by logistics improvements through consolidated operations and optimized EU distribution hubs.
Emerging markets showed particularly strong performance, with South Asia growing over 25%, Southeast Asia rising more than 15%, and Middle East & Africa climbing more than 60% on a nine-month basis. The company's expansion in Thailand represents a strategic manufacturing advancement, with the new air-conditioning park in Chonburi beginning production in September 2025. This facility, with a planned annual capacity of six million units, enhances Haier Smart Home's regional supply chain capabilities and export agility across Southeast Asian markets.
Haier Smart Home's continued emphasis on disciplined innovation is reflected in its maintained AA ESG rating from MSCI and inclusion in the 2025 Fortune Global 500 ranking of the world's largest corporations by total revenue. The company's forward strategy focuses on scaling its blockbuster-and-suite approach, deepening AI applications across planning, supply, and service operations, and expanding regional team capabilities through local manufacturing initiatives. These developments signal Haier's commitment to maintaining competitive advantage through technological advancement and market-responsive operations that prioritize user needs across diverse economic cycles.
