Harper Ellsworth Advertising™ has achieved significant recognition by securing two Gold Awards at the esteemed Aster Awards for Medical Marketing. This notable achievement underscores the agency's expertise and innovative approaches in healthcare advertising, particularly in the field of cancer treatment.
Harper Ellsworth's award-winning campaign was developed for Texas Radiotherapy, a Fort Worth-based clinic known for its exceptional radiation oncology treatment plans. The campaign, titled "Texas Radiotherapy: Putting U First," centered around patient testimonials and insights from radiation oncologist Dr. Matthew Cavey, M.D. It effectively showcased the clinic's commitment to providing superior patient care and highlighted the positive experiences of those undergoing treatment.
Dr. Cavey expressed his enthusiasm for the campaign, stating, "I was very interested in letting my patients tell their incredible stories. My patients inspire me every day. This campaign encompasses what it means to be a part of Texas Radiotherapy." His statement underscores the campaign's core message, which aimed to amplify the voices of patients and share their inspiring journeys.
Kathlene Simmons, the founder of Harper Ellsworth, emphasized the importance of authenticity in their campaigns. "It was a true honor to work with such an amazing client and to create something that not only spreads brand awareness but increases prostate cancer awareness and treatment options. Understanding what makes each client different is what Harper Ellsworth is all about," she said. Simmons' commitment to bringing clients' stories to life while connecting with the target audience played a crucial role in the campaign's success.
Melvin Strobbe, the creative director behind the "Texas Radiotherapy: Putting U First" campaign, highlighted the collaborative nature between the agency and the client. Strobbe remarked, "Our creative approach at Harper Ellsworth™ comes from our collaborative style between the client and the agency; it is not one-sided. We are as equally vested in the successful outcome for our clients, as our clients are. Dr. Cavey wanted to ensure his patients' voices were heard, and we believe that we have turned that wish into something truly impactful." This collaborative effort resulted in a powerful and resonant campaign that garnered industry-wide recognition.
The Aster Awards is a renowned competition in the healthcare advertising industry, celebrating the top professionals and their contributions. Harper Ellsworth™ earned accolades in the categories of Service Line – Cancer and TV/Advertising – Single, underscoring the high quality and impact of their work. Recognition at this level not only elevates the agency's standing in the industry but also sets a benchmark for excellence in healthcare advertising.
Harper Ellsworth is a full-service advertising agency based in Dallas, Texas, focusing on creativity, strategy, and market share results. The agency's ability to deliver market growth solutions across diverse industries is evident in their recent achievements. For more information on their services, visit www.HarperEllsworthAdvertising.com.
