Hidden Brains, a leading software development company, celebrated its 22nd anniversary in 2025 while receiving the prestigious Stevie Award for 'Company of the Year – Computer Services.' This recognition validates not only the company's technological achievements but also its strategic emphasis on human potential in an increasingly automated industry. The award-winning products datumsAI and ROCKEYE ERP represent enterprise-driven solutions designed to solve real problems rather than create unnecessary complexity.
The company's leadership emphasized that winning the Stevie Award represented validation of their people, adaptability, and commitment to building software with genuine impact. "Winning the Stevie Award wasn't just validation of our technology, it was validation of our people, our guts to pivot when needed, and our refusal to build software that just checks boxes," said Chirag Patel at Hidden Brains. This human-centric philosophy has become increasingly relevant as artificial intelligence dominates industry conversations.
Hidden Brains' 2025 transformation involved rewriting traditional approaches to address new market challenges. The company acknowledged that old methods no longer serve contemporary needs, embracing diverse perspectives and new technologies to unlock growth. "Our clients aren't looking for incremental improvements. The market that was yesterday and what is today is different," said Parmesh Shah, CSO at Hidden Brains. "People are now hungrier and more driven to build small, bold, huge, and transformative, in all shapes and sizes, all racing to give innovation an edge."
Global expansion played a significant role in the company's 2025 journey, with operations spanning 107+ countries and offices in Dubai, Kenya, the UAE, and the USA. Strategic international engagements included showcasing innovation at GITEX Dubai and connecting with disruptive ecosystems at Slush Helsinki. In Kenya, Hidden Brains partnered with Innovior Africa to address critical needs in the Oil & Gas and Transportation sectors, while Indonesia became a hub for innovation through ROCKEYE and datumsAI events in collaboration with CODE.ID.
While many technology companies focus on algorithmic solutions, Hidden Brains doubled down on human talent as its competitive advantage. The company's team combines technical excellence with empathy and creative problem-solving that algorithms cannot replicate. Client consultations throughout the year revealed sustained industry demand for innovation, with Parmesh Shah noting, "Their hunger to innovate, their willingness to challenge conventional thinking, that's what keeps us coming to work every day. Being an industry expert, we still learn every day, new, better, and different."
As Hidden Brains enters its 23rd year, the company maintains its commitment to human connection over metrics, meaningful innovation over incremental updates, and partnerships over transactions. The organization grew its headcount and welcomed new talent while maintaining a thriving work culture. Looking toward 2026, leadership anticipates continued advancement, with Shah adding, "2026 is set to be the year of bold advancements. With our clients and patrons driving us forward, we are excited to explore new paths to growth, deliver cutting-edge solutions, and provide services that truly empathize with the needs of enterprises."
