Hispanic Motor Press Announces Finalists for 2025 Vehicle Awards

The Hispanic Motor Press (HMP) has unveiled its list of finalists for the 2025 Hispanic Motor Press Awards, spotlighting vehicles that best meet the needs and preferences of Hispanic consumers in the United States. This announcement comes at a crucial time when Hispanic buyers account for one in four new vehicle purchases, significantly influencing automotive sales trends.

The awards, now in their 15th year, cover five key categories: Electric Vehicle, Family Vehicle, Pickup Truck, Sports Utility Vehicle, and Luxury Vehicle. Notable finalists include the Chevy Equinox EV, Hyundai Santa Fe, Ford Ranger, Kia Sorento Hybrid, and Genesis GV80 Coupe, among others. These selections were made after the jury panel evaluated over 200 vehicles, focusing on advancements in technology, safety features, infotainment systems, and cleaner mobility solutions.

Ricardo Rodriguez-Long, founder of the Hispanic Motor Press, emphasized the importance of these awards in guiding Hispanic car buyers. "With the continuous evolution of safety and tech features, we help guide Hispanic car buyers while empowering them with information on adopting clean and safe transportation that enhances their vehicle experience," he stated.

The significance of these awards extends beyond mere recognition. They serve as a crucial tool for the Hispanic community, which represents a substantial and growing segment of the U.S. auto market. By highlighting vehicles that cater to Hispanic consumers' specific needs and preferences, the awards help bridge potential information gaps and assist in making informed purchasing decisions.

This year's awards are presented in partnership with Meguiar's, a leading car care brand with over a century of history. This collaboration underscores the growing recognition of the Hispanic market's importance in the automotive industry. Meguiar's involvement also highlights the intersection of car culture and Hispanic consumer preferences, particularly in areas with strong Latino populations like Los Angeles.

The evaluation process for these awards is comprehensive, considering factors such as overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price. This holistic approach ensures that the selected vehicles offer a positive overall ownership experience tailored to Hispanic consumers.

The jury panel comprises a diverse group of Hispanic automotive journalists, content creators, and industry influencers. Their expertise and understanding of the Hispanic market provide valuable insights into the selection process, ensuring that the awards accurately reflect the community's needs and preferences.

The winners of the 2025 Hispanic Motor Press Awards will be announced on November 21 at the LA Auto Show – AutoMobility LA. Following this, the award-winning vehicles will be showcased in an exclusive HMPA area at the Los Angeles Convention Center from November 22 through December 1, providing attendees with a firsthand look at these top-rated vehicles.

This initiative by the Hispanic Motor Press goes beyond just recognizing quality vehicles. It plays a crucial role in educating and empowering Hispanic consumers in their vehicle purchasing decisions. As the automotive industry continues to evolve with advancements in electric vehicles, safety technologies, and infotainment systems, such targeted guidance becomes increasingly valuable for consumers navigating these changes.

The impact of these awards extends to the broader automotive industry as well. By highlighting the preferences and needs of Hispanic consumers, manufacturers gain valuable insights into this significant market segment. This information can influence future vehicle designs, marketing strategies, and sales approaches, potentially shaping the direction of the automotive industry in the United States.