The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris this month, marking its first collaboration with Hong Kong Air Cargo Terminals Limited (Hactl). Held during Paris Men’s Fashion Week, the initiative brings Hong Kong fashion designer brands to Paris to showcase their Spring/Summer 2027 collections, helping them expand their international presence.
The showroom will be held from 24 to 28 June in Paris’ Rue de la Paix fashion district. Collections from brands including Kinks Lab, MARCCH, and MATTER MATTERS will be on display. MARCCH and MATTER MATTERS will debut collaborative pieces created with Paris-based artist Yaz Bukey, showcasing the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media, and buyers, creating opportunities for Hong Kong brands to connect with the international fashion community.
This initiative marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid a growing global emphasis on speed, connectivity and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce and professional services. It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.
Through the Fashion Hong Kong event series, HKTDC provides designer brands with comprehensive international promotion support. The programme enables local brands to connect with overseas buyers, media and industry players, widen their brand exposure and expand into European and global markets. Through exhibitions, business matching and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
The HKTDC, celebrating its 60th anniversary this year, is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, it promotes Hong Kong as a two-way global investment and business hub. More information is available at www.hktdc.com/aboutus.
Details of the event: Fashion Hong Kong Paris 2026 – Hong Kong Designers Showroom takes place 24–28 June at 4 Rue de la Paix, 75002, Paris, France. The networking reception is on 27 June from 4:30 pm to 7 pm. Media can register onsite with a business card and press pass or RSVP by 18 June. Photos are available at https://bit.ly/3S0yHt9. For more on Fashion Hong Kong, visit www.fashionhongkong.com or follow @hktdcfashionhk on Instagram.
