The Hong Kong Trade Development Council (HKTDC) will host the world's largest one-stop jewellery marketplace in early March 2026 through its "Two Shows, Two Venues" format. The 12th Hong Kong International Diamond, Gem & Pearl Show will run from March 2-6 at AsiaWorld-Expo, while the 42nd Hong Kong International Jewellery Show will be held March 4-8 at the Hong Kong Convention and Exhibition Centre.
This year's twin shows bring together approximately 4,000 exhibitors from over 40 countries and regions, with 70% coming from outside Hong Kong. Jenny Koo, Deputy Executive Director of the HKTDC, stated that the event highlights Hong Kong's status as an international trade capital and jewellery sourcing hub. Exhibitor participation has expanded from Brazil, United Arab Emirates, and India, with Uzbekistan joining for the first time.
The global significance of these shows is underscored by Hong Kong's export performance, with premium jewellery exports to ASEAN recording a 51% increase, while exports to the United Kingdom, Australia, and Switzerland grew by 36%, 28%, and 10% respectively year-on-year. Over 40 themed pavilions will feature, including the debut of the Hard Pure Gold Pavilion by the World Gold Council, showcasing innovative gold craftsmanship from 11 Chinese Mainland exhibitors.
Technological innovation takes center stage with the Hard Pure Gold Pavilion, which leverages the fairs as a springboard for international expansion. Hard pure gold technology has gained strong momentum in Chinese Mainland due to its high purity and enhanced hardness, enabling lighter, more durable designs with modern aesthetics. A seminar organized by the World Gold Council will examine the latest developments in the global gold market and hard pure gold technology.
Cultural heritage craftsmanship receives prominent display through numerous jewellery pieces inspired by Asian culture. Guangdong JIABAO Pavilion Jewellery (Hong Kong) Company Ltd presents an 18K gold, handmade filigree butterfly brooch made with national intangible heritage craft, with each piece taking over four months to complete. Shenzhen Meifei Precious Metals Co Ltd brings a "Palatial Modern Chinese Style" jewellery series incorporating six traditional gold techniques, blending heritage craftsmanship with modern design.
The Hall of Fame at the Hong Kong International Jewellery Show returns with more than 40% expansion in scale, welcoming renowned international jewellery brands to enhance global brand exposure. Turkish diamond jewellery brand Zen Diamond presents diamond ring collections featuring exquisite cutting techniques, while Hong Kong exhibitor Continental Diamond Company showcases an 18K white and rose gold ring set with blue and light pink diamonds.
Design competitions highlight the industry's creative direction, with the Hong Kong International Fashion Chuk Kam Jewellery Design Competition 2026 encouraging designers to create commercially viable and culturally rich gold jewellery for young consumer markets in ASEAN and the Middle East. The inaugural International Fei Cui Jewellery Design Competition 2026, organized by the Hong Kong Jade Association, will also host its awards presentation during the fairs.
Educational components include over 20 seminars and networking sessions covering industry trends, digital marketing, and jewellery technologies. One session will examine how artificial intelligence moves from design to commercialisation to drive industry development, while others will feature influencers sharing how to leverage e-commerce platforms to enhance brand visibility and boost sales. A seminar titled "The Origins of Style: Tracing the Imprint of Time and Craftsmanship" will feature British historian and jewellery authority Dr. Jack Ogden providing analysis of jewellery craftsmanship evolution across different eras.
The exhibition attracts major international jewellery retail chains, as well as high-end, affordable luxury, and designer jewellery brands from around the world for sourcing. The HKTDC has partnered with the Hong Kong Tourism Board and local enterprises to provide exclusive buyer privileges including dining, air tickets, and hotels. Free shuttle bus services will operate between AsiaWorld-Expo and urban areas, including the Hong Kong Convention and Exhibition Centre in Wan Chai, with details available on the fair's official website at http://hkjewelleryshow.hktdc.com/tc and http://hkdgp.hktdc.com/tc.
The shows utilize the EXHIBITION+ hybrid format, with the HKTDC's AI-powered "Click2Match" providing online business-matching for exhibitors and buyers from February 23 to March 13. On-site buyers can use "Scan2Match" to scan exhibitors' QR codes and continue discussions online during or after the show. The HKTDC Marketplace App and official websites provide online verification functions, allowing buyers to register and obtain verified eBadges for direct entry, reducing queuing times and enhancing sourcing efficiency.
