The Hong Kong Trade Development Council (HKTDC) presented Hong Kong's most innovative fashion labels at London Fashion Week through its Fashion Hong Kong runway show, demonstrating the city's creative excellence and reinforcing its position as a key Asian fashion design hub. The event, held on February 19 at The Vinyl Factory in Soho, attracted over 300 international buyers, media representatives, and fashion professionals, with support from the Hong Kong Economic and Trade Office in London.
Four Hong Kong designers—Angus Tsui (ANGUS TSUI), Bettie Jiang (Bettie Haute Couture), Harrison Wong (HARRISON WONG), and Menu Tsai (selfFab.)—presented their Autumn/Winter 2026 collections, showcasing diverse design expressions ranging from avant-garde futurism and cultural fusion to zero-waste tailoring and sporty aesthetics. This presentation highlighted the innovation, sustainability, and global outlook that characterize Hong Kong's fashion industry, attracting notable attendees including model Eva Apio, singer CC Clarke, influencer Leo Mandella, and stylist Karine Laudort.
The event garnered significant media attention from international outlets such as BBC News, DAZED, Forbes, Vogue Business, and Wonderland, strengthening exchange and collaboration between Hong Kong and UK fashion industries while elevating global awareness of Hong Kong fashion brands. Beyond the runway show, the HKTDC launched a professional designer showroom in London from February 18 to 23, featuring the designers' latest collections and providing a platform for international buyers to engage directly with the brands, test market responses, and explore collaboration opportunities.
A curated display at the runway venue complemented the show with selected works from the four designers alongside creative pieces from "NEXT@Fashion InStyle," an initiative showcasing innovative materials from global suppliers. This display illustrates how designers spark innovation through creative use of new materials at the intersection of technology, sustainability, and artistry, with Fashion InStyle serving as a premier trade platform for the global fashion industry held annually in Hong Kong each April.
The Fashion Hong Kong initiative, launched in 2015, has consistently taken Hong Kong designers to major fashion weeks including New York, London, and Tokyo, showcasing the creativity and vibrancy of Hong Kong fashion on the global stage. The 2026 return to London Fashion Week underscores the strong international potential of Hong Kong design, with the HKTDC continuing to connect Hong Kong's design talent with the global creative ecosystem through its network of over 50 offices worldwide. For more information about Fashion Hong Kong, visit www.fashionhongkong.com, and for HKTDC media resources, visit http://mediaroom.hktdc.com/en.
This development matters because it demonstrates Hong Kong's evolving role in the global fashion landscape, moving beyond manufacturing to establish itself as a center for creative design and sustainable innovation. The international exposure at London Fashion Week provides Hong Kong designers with crucial access to global markets, buyers, and media, potentially influencing fashion trends worldwide while creating economic opportunities for local brands. For the fashion industry, this highlights the growing importance of Asian design hubs and the increasing consumer demand for sustainable and innovative fashion, with implications for global supply chains, cultural exchange, and the competitive dynamics of the international fashion market.
