The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair, and 24th Hong Kong International Stationery & School Supplies Fair opened today at the Hong Kong Convention and Exhibition Centre, running for four consecutive days. Organized by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, these highly international events bring together more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway, alongside returning exhibitors from across Asia-Pacific, the Middle East, South Africa, Europe and the United States.
This convergence matters because it represents a critical barometer for global consumer trends across three interconnected industries. The fairs' "New Play for All" theme reflects evolving market demands that extend beyond traditional demographics. HKTDC Deputy Executive Director Jenny Koo noted that as Asia's flagship trade event of its kind, the Toys & Games Fair is tapping into the immense potential of the pop toy and collectibles market through the new "Pop & Play" pavilion, which opens to both trade buyers and the public at https://www.hktdc.com/event/hktoyfair/en/pop-play.
The "Pop & Play" pavilion brings together approximately 150 famous local and international intellectual properties, including B.Duck, CardFun, CR7® LIFE, Hot Toys, and threezero. Several IPs are launching fair premieres and global limited-edition collectibles, such as TUTU MOKEY collectible figurines limited to 100 pieces and CM Concepts Limited's Mazinger Z Playing Cards limited to 1,500 sets worldwide. This expansion of the collectibles market caters to the growing "kidult" demographic, injecting strong growth momentum into the toy industry and creating new cross-sector business opportunities.
Beyond pop culture, the fairs reveal multiple product trends with significant implications for global markets. The introduction of the "Happy Ageing" label at the Toys & Games Fair addresses the global reality of aging populations, with more than 40 exhibitors showcasing toys and games designed specifically for seniors or intergenerational family fun. This represents a rapidly growing product category that could reshape industry focus toward inclusive design.
Sustainability continues to drive consumer choices, with more than 400 exhibitors displaying the Green Solutions label this year – an increase of approximately 10% compared to 2025. Products like the Beach Life OBP Material Beach Funnel Set crafted from ocean bound plastic and FSC-certified baby push walker toys reflect the industry's response to environmental concerns and sustainable consumption trends. These developments matter because they demonstrate how environmental consciousness is becoming integrated into product development across multiple sectors.
The integration of learning and play remains crucial, with products like Canadarm toys that foster interest in machinery and the 2-in-1 Digital Microscope & Telescope integrating STEM natural sciences into toys. Korean film and television-related products have emerged as a new focus, with items like the Gonggi Tossing Game from Squid Game and Pinkfong's Baby Shark Alphabet Learning Bus tapping into popular culture while serving educational purposes.
The Asia Toys & Games Forum, themed "Empowering the Toy Industry for Global Success," will feature international experts discussing market outlooks, global IP ecosystems, product certification for market access, and the seniors toy market in Asia. These discussions are important because they provide strategic insights for industry players navigating complex global markets and regulatory environments.
Under the EXHIBITION+ model, the fairs combine physical exhibitions with the Click2Match smart-matching platform at https://bit.ly/49yRDV6, enabling online business meetings from January 5 to 22, 2026. This hybrid approach creates more business opportunities and reflects the industry's adaptation to digital transformation. The Stationery & School Supplies Fair welcomes exhibitors from New Zealand for the first time, while the Baby Products Fair sees expanded World of Strollers and Gear and ODM Strollers and Gear zones with approximately 230 exhibitors.
The simultaneous operation of these three fairs offers buyers a unique one-stop sourcing solution, creating cross-industry business opportunities that could influence product development and retail strategies worldwide. The international participation and diverse product trends showcased here will likely shape consumer markets across multiple continents in the coming year.
