The 42nd Hong Kong International Jewellery Show and 12th Hong Kong International Diamond, Gem & Pearl Show concluded with approximately 80,000 buyers from 150 countries and regions participating across both events. Organized by the Hong Kong Trade Development Council (HKTDC), the twin shows featured about 4,000 exhibitors from over 40 countries and regions, with buyer attendance from the Philippines, Korea, Australia and Switzerland showing significant growth.
Jenny Koo, Deputy Executive Director of the HKTDC, noted that over 30 industry seminars and events were held during the shows, keeping professionals informed of market trends. Three pavilions made their debut: the Hard Pure Gold Pavilion, the Zhushan Turquoise Pavilion and the Hong Kong Watch Manufacturers Association Pavilion, each showcasing jewellery craftsmanship to international buyers.
An on-site survey of 1,509 exhibitors and buyers conducted by the HKTDC revealed cautious optimism about the economic outlook. 44.3% of respondents expect overall sales to increase in the next one to two years, while 49% expect sales to remain stable. Respondents identified Korea (73.2%) and ASEAN (71.8%) as markets with the best growth potential for jewellery products over the next two years, followed by Chinese Mainland (68.5%), Taiwan (65.3%) and Australia (64.1%).
For markets with the greatest development potential, most respondents plan to explore Europe (20.8%), ASEAN (16.8%), Chinese Mainland (15.3%), Japan (15.3%) and Taiwan (10.8%). Technological advancements are expected to significantly impact the jewellery industry in the next three years, with artificial intelligence (66.1%), social media (43.7%) and big data (41.5%) identified as having the greatest influence.
Product trends indicate strong growth potential for trendy fashion jewellery (57.3%), precious jewellery (35.1%) and designer jewellery (21.1%) this year. Karat yellow gold (40.1%), karat white gold (31.7%) and pure gold (28%) are the most popular precious metal products in 2026, while diamonds (28.8%), rubies (24.7%) and pearls (19.7%) lead gemstone preferences.
The government's plans to strengthen Hong Kong's status as an international gold trading market are expected to bring new momentum to gold demand. The World Gold Council led 10 exhibitors from the Chinese Mainland to launch the Hard Pure Gold Pavilion, which proved to be a major highlight. Regional CEO Roland Wang stated that the Hong Kong International Jewellery Show has been instrumental in helping Chinese gold manufacturers connect with international buyers and expand their market reach.
Sharon Weng, Deputy General Manager of YueHao Jewellery, a Shenzhen-based exhibitor at the Hard Pure Gold Pavilion, noted that expanding their overseas client base is a key business priority, and the show provided the ideal platform to pursue that goal. Another Chinese Mainland exhibitor specializing in hard pure gold jewellery expressed plans to set up an office in Hong Kong to better leverage the city as a springboard for global expansion.
Sales at the shows exceeded expectations for many exhibitors. Youngeun Kim, founder of Soyou, a Korean exhibitor, reported connecting with potential buyers from the Chinese Mainland, Africa and the United Kingdom through the world's largest jewellery trade platform and expects sales to grow by 30% compared with last year. Hong Kong exhibitor SimStar Asia Limited, which specializes in high-value, investment-grade diamonds, secured several orders from buyers in Europe and the United States with total transactions running into the millions of US dollars.
The shows welcomed over 50 designer exhibitors, including 10 Korean designers making their debut at the fair. A seminar featuring Paola De Luca, Founder and Creative Director of Trendvision Jewellery + Forecasting, gave attendees an in-depth look at emerging jewellery design trends, exploring how personalisation can respond to the younger consumer market. Three design competitions were hosted, with award ceremonies held on-site and winning pieces displayed across the venue.
Uzbekistan made its debut appearance at the twin shows, with Fonon Jewelry House showcasing gold pieces with distinctive Central Asian cultural influences. The Uzbekistan delegation signed a Memorandum of Understanding with the HKTDC and the Hong Kong Jewellery Manufacturers' Association to further promote Uzbekistan's jewellery to global markets through Hong Kong's platform.
Buyers from around the world sought diverse offerings at the shows. Turkish buyer Kasapoglu Jewellery came with the specific goal of sourcing new loose diamond suppliers, setting aside a procurement budget of over USD 900,000. US-based diamond wholesaler David Abraham & Co found the show to be a true one-stop destination, discovering services ranging from certification to repolishing, as well as sourcing gemological equipment and tools.
China National Gold Group Gold Jewellery Co., Ltd. from Beijing sourced turquoise samples at the Diamond, Gem & Pearl Show and explored fine jewellery offerings at the Jewellery Show, noting that demand for both high-end gemstones and mass-market jewellery is growing in tandem. Golden Silver Z.L S.A., a major 925 sterling silver jewellery supplier in Latin America and loyal visitor for over 20 years, confirmed silver jewellery orders with three exhibitors with combined transactions exceeding USD 1.9 million.
The shows adopted the EXHIBITION+ online and offline hybrid format, enabling enterprises to extend physical exhibition negotiations to online matching platforms. Exhibitors and buyers engaged in AI-powered business matching through the HKTDC Marketplace App's "Click2Match" and hktdc.com Sourcing. For buyers from affected regions unable to travel to Hong Kong, the show facilitated over 100 online business matching sessions.
The HKTDC helped exhibitors tap into the Chinese Mainland market through e-commerce channels, with two major platforms, Taobao Tmall and, for the first time, Douyin partnering with the shows. The campaign involved 10 exhibitors and more than 30 influencers and KOLs, generating over 35 million online impressions and achieving sales exceeding USD 20 million. A Korean influencer successfully sourced from several exhibitors, with combined purchases totalling close to USD 700,000.
