The Hispanic Public Relations Association (HPRA) has revealed the finalists for the 2024 HPRA ¡BRAVO! Awards, which represent the pinnacle of achievement in multicultural PR and communications. Celebrating its 10th anniversary, the winners will be announced during HPRA's annual fundraising gala on Thursday, October 10, 2024, at The Biltmore Hotel in Coral Gables. The event will be hosted by journalists and influencers Jeannette Reyes and Robert Burton and presented by Aflac.
HPRA National President Sonia V. Diaz highlighted the significance of the event, stating, “As we celebrate the finalists for the 2024 ¡BRAVO! Awards, we reflect on a decade of remarkable growth in our program, which mirrors the broader evolution of multicultural marketing in our industry.” She emphasized that the quality of submissions has continuously improved, showcasing the dedication of leading brands and agencies to meaningful storytelling within the Hispanic community.
This year’s finalists represent innovative and impactful campaigns across 21 categories. Some notable campaigns include:
- 2023 Women’s World Cup Employee Engagement
- Aflac + RockOrange
- Bring Your Kids To Work Day
- CAO Bakery + HeyDay Marketing + PR
- Cerveza Xteca + Rojas Communications
- City of Lake Forest + Communications LAB
- Con Mi Madre + Refuerzo Collaborative
- Converse + MGC Global Group
- Corporate Events & Telemundo Center Employee Experience
- Dove + Edelman
- El Señor de los Cielos 8 – Hierba Mala Nunca Muere
- FIFA Women’s World Cup 2023-100 Days Out
- Los 50
- McDonald’s USA + BODEN Agency
- Microsoft + Chemistry Cultura
- National Football League + Chemistry Cultura
- Nielsen + d exposito & Partners
- Northgate Gonzalez Market + ChavezPR
- Orange County Transportation Authority
- PAWS4you + MEL
- PepsiCo Hispanic Business Unit + BODEN Agency
- Smithsonian’s National Museum of American History + d exposito & Partners
- Talento Unlimited
- The Disneyland Resort + Communications LAB
- TurboTax + Extrategic Culture
- UnidosUS + Zaid Communications
- Warner Bros. Pictures + H&M Communications
- Wise + Zaid Communications
The ¡BRAVO! Awards stand out as the only awards program in the PR industry dedicated exclusively to exceptional multicultural communications campaigns that enhance positive narratives about Latinos in the United States. This year, the competition was the fiercest yet, with over 50 campaigns submitted and ten newcomer organizations making the shortlist.
In addition to recognizing outstanding campaigns, the ¡BRAVO! Awards honor trailblazers who have significantly contributed to advancing multicultural communities through their work in public relations, media, and communications. This year's honorees include:
- Pioneer of the Year Award: Pedro A. Guerrero
- Journalist of the Year: León Krauze
- DEI Champion: Monica Bauer
The 2024 awards were reviewed by a distinguished panel of 19 independent professionals from diverse communications fields, including academia, consulting, agency, brand, and nonprofit sectors. Notable judges included Troy Blackwell Jr, Raul Damas, Stacie de Armas, Maribel Ferrer, Patrick Ford, Carmella Glover, Julie Jimenez-Padron, Sandra Lopez, Melinda Machado, Nuria Net, Cheryl Overton, Nicolas Peña, Patricia Ratulangi, Michelle Rodriguez, Carlos Salcines, Nancy Rosado-Santiago, Kristelle Siarza Moon, APR, Esperanza Teasdale, and Esther-Mireya Tejeda.
The announcement of the 2024 ¡BRAVO! Awards finalists underscores the ongoing importance and impact of multicultural communications in today's diverse society. As the program celebrates its 10th anniversary, it continues to highlight the critical role of storytelling in fostering understanding and connection within the Hispanic community and beyond.
