The Hispanic Public Relations Association (HPRA) has announced the complete list of finalists for the 2025 HPRA ¡BRAVO! Awards, recognizing outstanding work in multicultural communications. Winners will be revealed at the awards gala on November 13, 2025, at The Drake Hotel in Chicago. This year's program introduces HPRA's inaugural leadership summit, a half-day public event focused on cultural and industry trends.
HPRA President Sonia V. Diaz emphasized the significance of this recognition, stating that the work highlights why Latino storytelling is essential to both the economy and the nation's future. She noted that Latinos currently represent the largest contributors to consumer spending, entrepreneurship, and the labor force, making this celebration of their creative impact particularly timely and relevant.
The 2025 program received over 40 submissions from agencies, brands, and nonprofit organizations across the country. Finalists include 21 campaigns spanning 12 categories, such as Digital or Media Platform PR Program, Film, Music & Entertainment, Influencer Engagement, Integrated Marketing Communications Campaigns, and Social Equity. Notable campaign finalists include McDonald's collaboration with BODEN Agency on the Grandma McFlurry campaign, Neutrogena's partnership with CCOMGROUP INC. on the Ultimate Flag Football Mini Camp, and Chemistry Cultura's work with Ozama Rum and the FIFA World Cup 2026 Miami Host Committee.
Individual tickets for the event are available for purchase at https://hprausa.org/bravo-awards/tickets, with HPRA members eligible for discounted rates. The awards will also honor Pioneer of the Year Karina Martinez, co-founder of DRAFTED, and DEI Champion of the Year Adrianne C. Smith, founder of Cannes Can: Diversity Collective, along with four HPRA scholarship recipients from universities including Florida International University and The George Washington University.
The selection process involved rigorous evaluation, with campaigns conducted between January 1, 2024, and March 31, 2025, eligible for consideration. Finalists were chosen from submissions ranking in the top 75th percentile of their categories, scored on a 1-5 scale across twelve evaluation pillars including goals and objectives, strategy, originality, creativity, and outcomes. Each submission was reviewed by three judges, while Agency of the Year finalists were evaluated collectively by all 17 judges in this year's jury pool, representing diverse expertise from brands, agencies, media, industry, and academia.
