HR.com has announced the formation of a new advisory board for its State of Employer Branding 2025 study, bringing together a panel of industry experts to shape the future of employer branding strategies. This development comes at a crucial time when organizations are increasingly recognizing the importance of a strong employer brand in attracting and retaining top talent.
The advisory board, comprising five distinguished professionals from various sectors, will collaborate with HR.com's HR Research Institute (HRRI) to provide key insights into enhancing employer branding through company culture, digital media, and performance metrics. Their collective expertise is expected to yield practical, actionable strategies for HR teams to align their culture and values with recruiting efforts, ultimately improving their ability to connect with high-caliber talent.
The newly appointed board includes Kylie Denk from Index Exchange, Rachel Duran from Hewlett Packard Enterprise, Danica Ferrell from MetLife, Dennis Mercier from Biogen, and Marta Riggins, a strategic consultant in employer branding and employee engagement. This diverse group of thought leaders brings a wealth of experience and perspectives to the initiative.
Debbie McGrath, CEO and Chief Instigator of HR.com, emphasized the critical role of employer branding in today's competitive talent market. She stated, "In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand. Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach."
The significance of this initiative lies in its potential to address the evolving challenges in talent acquisition and retention. As businesses grapple with changing workforce dynamics, remote work trends, and shifting employee expectations, a strong employer brand has become more crucial than ever. The insights and strategies developed through this study could provide HR professionals with valuable tools to navigate these challenges effectively.
The research findings from this initiative will be published in a comprehensive report, offering detailed insights and recommendations. Additionally, a condensed two-page infographic will be made available, providing a quick reference for key points. To further disseminate these findings, HR.com will host a virtual event on January 16, 2025, featuring informative sessions from various subject matter experts in the field of employer branding.
This study builds upon HR.com's previous research in the field, including the State of Employer Branding and Recruitment Advertising 2024 report. By continually updating and expanding their research, HR.com aims to provide HR professionals with the most current and relevant information to guide their strategies.
The formation of this advisory board and the upcoming study underscore the growing recognition of employer branding as a critical component of overall business strategy. As companies compete for talent in an increasingly global and digital marketplace, the ability to effectively communicate their unique value proposition to potential employees can be a significant differentiator.
For HR professionals and business leaders, the outcomes of this study could provide valuable insights into emerging trends, best practices, and innovative approaches in employer branding. This information can be crucial in developing strategies that not only attract top talent but also foster long-term employee engagement and retention.
As the workplace continues to evolve, the importance of a strong employer brand is likely to grow. The HR.com State of Employer Branding 2025 study, guided by its expert advisory board, is poised to play a significant role in shaping how organizations approach this critical aspect of human resource management in the years to come.
