Image Protect, Inc. (OTC: IMTL) has recently shared an update on its strategic growth vision and long-term revenue objectives, focusing on its flagship product, the InterceptCS™ Cold Sore Prevention System. This innovative device, classified as a Class II Medical Device by Health Canada, represents a significant advancement in the personal wellness space, offering a non-drug, clinically tested solution for the prevention of cold sores during the prodrome stage.
The global market for cold sore prevention presents a substantial opportunity, with estimates suggesting a $1.2 billion annual market in the United States, $150 million in Canada, and over $3.5 billion worldwide. Image Protect aims to capture a share of this market through a multi-channel sales strategy, including direct-to-consumer ecommerce and partnerships with major online platforms like Amazon, Walmart.com, and eBay.
With a long-term revenue goal of up to $100 million annually within the next five years, Image Protect is leveraging a business model that emphasizes recurring revenue through the sale of thermal activators, essential for the device's operation. The company's marketing strategy encompasses social media campaigns, paid advertising, search engine marketing, and influencer outreach to build brand awareness and drive customer acquisition.
Frank Casella, CEO of Global Wellness Products, a subsidiary of Image Protect, expressed optimism about the product's potential to meet the needs of an estimated 49 million cold sore sufferers in North America. The company is also developing a new multi-use thermal activator to enhance consumer value and improve profit margins.
This strategic initiative by Image Protect underscores the growing demand for innovative, non-drug wellness solutions and the company's commitment to addressing unmet consumer needs in the health and wellness sector. The InterceptCS™ Cold Sore Prevention System's unique positioning and the company's comprehensive growth strategy highlight its potential to become a leading brand in the global wellness market.
