Image Protect, Inc. (OTC:IMTL) has announced that its subsidiary, 2CentTexts.com, has successfully completed a 60-day case study with Steam Pro of Denver, CO, a major client in the carpet cleaning industry. The study demonstrated a remarkable 10x return on investment (ROI) for advertising dollars spent during the testing period, showcasing the effectiveness of text marketing in the service industry.
The case study, which focused on text marketing to Steam Pro's database of over 27,000 customers, featured discounts and specials for loyal customers. This approach proved highly successful, with Steam Pro's owner, Steve Hursh, stating, 'We have never had a stronger return on a marketing spend than with our campaigns with 2CentTexts, and the results are immediate.' Hursh committed to using the 2CentTexts.com service at least once per month and recommended the program to all service businesses.
The success of this case study has significant implications for the $6.9 billion carpet cleaning industry and potentially for other service sectors. Frank Casella, the incoming CEO of Image Protect, expressed enthusiasm about the results and the company's future prospects. He stated, 'We are poised to penetrate the 6.9-billion-dollar carpet cleaning market. With anticipated expansion into other industry segments, and with millions of businesses large and small that can utilize our services, just engaging a mere 1-3% of our potential market over the next one to three years, with our established average client spend, we look forward to exceeding our initial 100-million-dollar annual target.'
2CentTexts.com offers a managed SMS and MMS texting service that can be utilized by service, retail, and professional companies. The service allows businesses to reach their customer database for just 2 cents per text, with no start-up fees, no minimums, and no contract. This cost-effective approach to customer engagement and marketing could revolutionize how small and large businesses alike maintain relationships with their client base.
The company has announced plans to expand its reach through various channels, including streaming TV, direct mail, social media, and strategic partnerships within the franchise space. As part of this growth strategy, Image Protect, Inc. intends to increase the number of new onboarding clients and add new personnel to facilitate expansion.
This development comes at a time when businesses are increasingly looking for efficient and cost-effective ways to reach their customers. The success of the 2CentTexts.com service in the carpet cleaning industry suggests that text marketing could be a valuable tool for businesses across various sectors, particularly those in service-based industries.
The implications of this case study extend beyond just the carpet cleaning industry. As businesses in all sectors seek to optimize their marketing spend and improve customer engagement, the demonstrated success of text marketing could lead to widespread adoption of similar services. This could potentially reshape how companies, especially small and medium-sized businesses, approach their marketing strategies.
For Image Protect, Inc., the success of this case study positions the company for potential significant growth. If the company can indeed capture even a small percentage of its target market as suggested by CEO Frank Casella, it could lead to substantial revenue increases and market expansion.
As the company moves forward with its growth plans, including the rollout into new marketing channels and strategic partnerships, the industry will be watching to see if the success demonstrated in this case study can be replicated across other sectors. The potential for text marketing to provide high ROI for businesses could make Image Protect, Inc. and its 2CentTexts.com service a significant player in the evolving landscape of digital marketing and customer engagement strategies.
