Jason McDonald Consulting, a leading consultancy specializing in digital marketing, SEO, Google Ads, and social media marketing, announced today that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has received its first ten reviews on Amazon. The milestone underscores growing interest in practical AI applications for small business marketing.
Dr. McDonald, Director of the JM Internet Group and an instructor at Stanford Continuing Studies, emphasized the need for clarity in AI marketing. 'AI is the 'new kid on the block.' Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' he said. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way.'
The book presents a task-based approach, focusing on how AI can assist with specific marketing tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for platforms like Google Ads, META ads, and TikTok. It includes an appendix identifying current AI tools. Rather than treating AI as magic, the book positions it as a tool to improve efficiency, generate ideas, and reach customers more effectively.
More information on the book can be found at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. The book is part of Dr. McDonald's 2026 Marketing series and is available on Amazon in paperback and Kindle formats.
The book reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course, which in January 2027 will include an entire week devoted to AI and marketing. Students will explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior, and how to critically evaluate AI tools for real marketing workflows.
The importance of this announcement lies in the increasing integration of AI into marketing practices. As general-purpose platforms like ChatGPT, Gemini, and Copilot become ubiquitous, marketers need practical guidance to leverage these tools effectively. Dr. McDonald's book addresses this need, offering a workbook-style approach for small business owners and marketers who may feel overwhelmed by the rapid pace of technological change. The ten reviews on Amazon signal early validation of the book's practical value.
For attorneys seeking an expert witness in SEO, Google Ads, or social media, Dr. McDonald offers services through his website at https://www.jasonmcdonald.org. His latest book aims to demystify AI and provide actionable strategies for today's marketers.
