Kevel, an API-first ad serving company specializing in custom, in-house ad platforms, and Placements.io, a leading revenue management platform for media companies, have announced a strategic partnership designed to address the unique challenges in retail media. This collaboration aims to empower retailers and ecommerce brands to manage, optimize, and scale their retail media networks with unprecedented flexibility and precision.
The partnership integrates Kevel’s Retail Media Cloud™ solution with Placements.io’s revenue management system. This unified platform allows retailers to manage, monetize, and scale their ad inventory effectively in-house, thereby maximizing return on ad spend and driving more significant results from retail media investments.
“At Kevel, we’re committed to providing our clients with the tools they need to succeed and scale their retail media networks,” said James Avery, CEO of Kevel. “This partnership is a no-brainer for us - we are aligned with Placements.io in our relentless drive to make the internet a better place. Now, we can extend our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers.”
As retail media continues to grow at an unprecedented rate, the ability to efficiently manage ad inventory, optimize campaigns, and maximize revenue while maintaining control of data and reporting has become crucial for retailers.
“This partnership can help unlock revenue opportunities for retailers, ecommerce, and media companies,” said Edwin Fu, Founder and CEO of Placements.io. “By bringing together two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency.”
By integrating Kevel’s cutting-edge API infrastructure with Placements.io’s robust order and billing management capabilities, this partnership aims to provide a solution that unifies processes and data across ad operations, sales, and finance. This unification is expected to demonstrate the true value of advertising and address the unique challenges of the retail media landscape.
Key Benefits of the Partnership:
Enhanced Customization: Retailers can now build fully-customized ad platforms, streamline operations, and take advantage of advanced revenue management tools.
Seamless Integration: The combination of Kevel and Placements.io’s technology on one unified platform helps retailers manage and monetize their ad inventory more effectively.
Scalable Solutions: Both platforms are built to scale, enabling retailers to expand their retail media networks without the limitations of traditional black-box ad tech solutions.
Improved ROI: The collaboration will help retailers and ecommerce brands maximize return on ad spend, driving more significant results from their retail media investments.
This partnership underscores both companies’ commitment to raising the bar within ad tech and retail media. By joining forces, Kevel and Placements.io are at the forefront of empowering today’s modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms that can adapt to the rapidly changing digital advertising landscape.
For more information about the partnership and how it can benefit your business, please visit Kevel.com and Placements.io.
