Kevel, a forefront retail media technology provider, has launched the Kevel Console, an innovative AI-powered self-service platform aimed at retailers, marketplaces, and publishers. This platform is designed to offer scalability, control, and operational efficiency, integrating powerful AI features to revolutionize advertising strategies, campaign management, and deliver measurable outcomes across all touchpoints.
The retail media landscape is undergoing a significant transformation, with projections indicating that 25% of retail media dollars will move to offsite channels like search, social, and display by 2027. Kevel Console addresses this shift by providing AI-driven automation to simplify complex campaign management, enabling advertisers to achieve superior performance at scale.
At the core of Kevel Console are intelligent AI tools that redefine campaign management by enhancing efficiency, reducing manual efforts, and driving impactful results. Features such as AI Budget Management, AI-Powered Creative Builder, and AI Workflow Automation stand out by optimizing campaign budgets in real-time, automating the creation of tailored ad units, and streamlining booking, management, and reporting processes.
James Avery, CEO of Kevel, emphasized the transformative potential of AI in retail media, stating that Kevel Console combines AI's power with the flexibility retailers need to control their data fully. The platform's intelligent automation aids in budget allocation, operational efficiency, and creative generation, enabling businesses to make smarter decisions and achieve measurable outcomes.
Kevel Console significantly reduces the time-to-market for retailers, allowing the launch of custom campaigns in as little as 14 days, a 9x reduction compared to traditional builds. This agility ensures businesses can swiftly adapt to industry changes and capitalize on new revenue opportunities.
Furthermore, Kevel Console unifies on-site and off-site campaigns, enabling retailers to develop cohesive, data-driven advertising strategies. Through advanced offsite integrations, businesses can leverage first-party data for hyper-relevant targeting across platforms like search, social media, and display, all while ensuring privacy safety.
The platform has already demonstrated success across various industries, with clients like Dagrofa and mobile.de achieving significant sales growth and enhanced consumer engagement through AI-enhanced ad placements and segmentation.
Kevel Console distinguishes itself by combining the latest AI advancements with an API-first, modular platform, offering unmatched customization, scalability, and data privacy. Compliant with SOC 1 & 2 standards, the platform integrates seamlessly with existing retail systems, ensuring rapid deployment and reduced overhead. Its real-time campaign optimization capabilities allow businesses to navigate the competitive landscape confidently while maintaining shopper trust.
