Kevel, a frontrunner in retail media technology, has strategically appointed Mark Mannino to its Board of Directors. This move underscores the company's commitment to leading the retail media innovation wave, leveraging Mannino's extensive experience in advertising technology and digital commerce. With a career spanning over twenty years, including leadership roles at VidMob, Amazon, and Flywheel, Mannino's expertise is expected to significantly influence Kevel's strategic direction, especially in programmatic advertising and data-driven marketing.
The timing of Mannino's appointment is critical, following Kevel's recent acquisition of Nexta and the anticipated launch of the Kevel Console. This self-service platform aims to unify product ads and display capabilities, offering retailers a comprehensive tool to enhance their advertising strategies. James Avery, CEO of Kevel, highlighted Mannino's proven ability to drive innovation at scale as a key asset for the company's future endeavors.
Mannino's role will focus on expanding Kevel's Retail Media Cloud™ capabilities, enhancing its offsite strategy, and accelerating the development of AI-driven tools for audience segmentation. His involvement is also expected to reinforce Kevel's reputation as a secure and privacy-compliant technology provider in the retail media sector. Mannino expressed enthusiasm about joining Kevel, praising its API-first approach and the empowerment it offers retailers in managing their media tech stacks.
This strategic addition to Kevel's leadership team is poised to accelerate the company's growth and innovation in the retail media space. By providing flexible, customizable, and privacy-first technology solutions, Kevel is setting a new standard for retailers aiming to optimize their advertising strategies and revenue growth. The company's rapid implementation capabilities and focus on performance-driven solutions position it as a future-ready partner for retailers navigating the evolving digital advertising landscape.
