KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition is based on Sasomsup's experience serving property owners across the Los Angeles region, and he joins KeyCrew's growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew's team will collaborate with Sasomsup to produce dedicated thought leadership and market insights on Los Angeles property management. These will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. This move underscores KeyCrew's commitment to providing accurate, expert-driven content to real estate professionals and investors.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, expressed enthusiasm about the collaboration: "We're excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does."
Sasomsup founded Earnest Holmes Property Management in 2015 and has since built the firm into a full-service property manager serving single-family, condo, and multifamily owners across the Los Angeles area. The company guides clients from initial listing through leasing, day-to-day management, and move-out. Sasomsup has also written on property management and small-business ownership as a Forbes Business Council contributor.
In his own words, Sasomsup highlighted the common plight of accidental landlords: "Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset. Partnering with KeyCrew is a chance to help owners understand what they're actually dealing with before they make a costly mistake."
Coverage is already underway. KeyCrew's first articles with Sasomsup examine what it means to become an accidental landlord in Los Angeles, including the tax questions that come with renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region's landlord-tenant law continues to shift. Upcoming topics include the true cost of self-managing versus hiring a property manager and a look at the multifamily investment side of the business.
Sasomsup's areas of expertise include guidance for first-time landlords in Los Angeles, tracking the often-changing Los Angeles landlord-tenant law, weighing self-managing against hiring a property manager, and addressing insurance, liability, and management considerations for multifamily and investor-owned properties.
For more information about Earnest Holmes Property Management, visit theearnesthomes.com. For more information about KeyCrew, visit keycrew.co.
This partnership matters because it brings expert guidance to Los Angeles property owners and investors navigating a complex regulatory environment. With landlord-tenant laws frequently changing, accidental landlords and seasoned investors alike can benefit from Sasomsup's practical insights, potentially avoiding costly mistakes. The collaboration also expands KeyCrew's expert network, reinforcing its position as a trusted source of real estate information across multiple platforms.
