KeyCrew Media, a real estate analytics and media network, has named Tom de Jong, Executive Vice President at Colliers and Founding Principal of the De Jong Self Storage Team, as a KeyCrew Verified Expert. De Jong will contribute market intelligence and expert analysis on self storage investment, deal mechanics, capital deployment, and full lifecycle brokerage across the United States.
KeyCrew Verified Experts are selected as prolific market trend authorities who demonstrate exceptional insight and expertise. These professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
De Jong brings 16 years of dedicated self storage specialization to the KeyCrew platform, backed by a 19-year career at Colliers. As Founding Principal of the De Jong Self Storage Team, he has overseen more than $2 billion in self storage transactions across 32 states, advising institutional funds, private equity groups, family offices, and individual operators at every stage of the asset lifecycle – from site selection and development through fully stabilized asset sales.
De Jong holds the SIOR designation, recognizing him among the top tier of industrial and specialty real estate brokers nationally, and an MBA from Pepperdine University. He is a board member of the Pennsylvania Self Storage Association and a regular contributor to Inside Self Storage, Self Storage Now, and Modern Storage Media. He recently hosted a national panel discussion on the self storage market for Bisnow.
The De Jong Self Storage Team operates as a full lifecycle advisory practice – an approach that is rare among individual brokers or small teams at national scale. The team sources development sites, consults on economic viability, advises during lease-up, and represents both buyers and sellers at exit. This end-to-end coverage gives clients a single trusted advisor across the entire investment horizon.
“The self storage market is in the middle of one of its most consequential transitions in a generation,” said Tom de Jong. “Capital is moving, long-term owners are approaching exits, and institutional buyers are deploying with more precision than they were three years ago. My goal through KeyCrew is to give serious market participants an honest read on what is actually happening in the deals, not just the headlines.”
De Jong’s areas of expertise include self storage capital markets, deal mechanics, market intelligence, transitioning ownership, and full lifecycle brokerage. His insights will cover institutional acquisitions, private equity deployment, bridge loan dynamics, distressed asset strategy, cap rate analysis, bid-ask spread analysis, ECRI modeling, NOI-based underwriting, cost-to-build versus market-value gaps, and certificate of occupancy sale structures. He will also address oversupply dynamics in Sun Belt markets, barrier-to-entry analysis, rental rate recovery timelines, and REIT web rate strategy implications for smaller operators and buyers.
This announcement matters as the self storage industry undergoes a significant transition. Capital is shifting, long-term owners are considering exits, and institutional buyers are becoming more precise. De Jong's expertise through KeyCrew provides market participants with reliable, deal-level intelligence to make informed decisions. For more information about KeyCrew Media, visit keycrew.co or learn about Colliers at colliers.com.
