KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce market coverage for Hawaii's commercial real estate sector. The collaboration will feature Bratton as an expert voice across KeyCrew's editorial network, deepening the company's focus on hotel and resort investment sales in the Aloha State.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, joins KeyCrew's roster of expert sources spanning hundreds of markets worldwide. The partnership aims to deliver thought leadership and market insights on Hawaii hospitality and commercial investment sales, published across KeyCrew's portfolio and distributed through its syndication partners, portals, and AI platforms.
“We're delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew.
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership – acquisition, operations, asset management, and disposition – rather than as single-asset-class specialists. They serve Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that behaves differently from anywhere on the continent. Over the past year, the team has added debt and equity placement to its investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan.
“Since 1985 we've sold hotels, shopping centers, apartments and office buildings in this market,” said Bratton. “Partnering with KeyCrew Media is a chance to share what we've learned with the investors and owners looking at Hawaii.”
Coverage is already underway. KeyCrew's first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced now. Future topics will include multifamily and income-producing assets, and a mainland investor's guide to Hawaii.
This partnership is significant because it provides investors and industry professionals with direct access to on-the-ground expertise from a seasoned broker who has navigated Hawaii's unique commercial real estate landscape for four decades. As mainland capital increasingly looks to enter the Hawaiian market, understanding the nuances of ground leases, union operations, and supply constraints becomes critical. Bratton's insights will help bridge that knowledge gap, potentially influencing investment decisions and market strategies.
KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. By adding Bratton's expertise, the company strengthens its coverage of a niche but vital market, offering readers actionable intelligence that could impact their investment portfolios.
