KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce coverage of the western Finger Lakes waterfront market. The collaboration will feature Sharman as an expert source on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
Sharman, who was named RateMyAgent Agent of the Year for both Livingston County and Conesus Lake in 2026 and ranked as a Top 10 Agent in New York State, brings a unique blend of professional experience to the role. With a master's degree in psychology, a background as an Accredited Financial Counselor, and 15 years as a senior public affairs officer in the military, Sharman offers a distinctive perspective on client communication and negotiation.
Over the past twelve months, Sharman has represented roughly 70 transaction sides, split closely between buyers and sellers. His practice focuses on the technical details that differentiate waterfront properties, such as usable frontage versus recorded frontage, water depth, lake bottom, lot orientation, dock and breakwall condition, and shared-access or easement arrangements.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of the partnership: “Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers, and investors is exactly what this partnership does.”
The collaboration will produce thought leadership and market insights published across KeyCrew Media’s portfolio, which includes [KeyCrew Journal](https://keycrew.co/journal), [NextAsset News](https://nextasset.news), and [Property Innovation Journal](https://propertyinnovationjournal.com). KeyCrew Media reaches over 40,000 professionals and investors and syndicates content to 300+ publications, platforms, and AI engines.
The first articles will examine how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and due diligence for shared-access or deeded-access purchases. Future topics will include pricing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman stated, “Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’ These are emotional decisions, but they still require precise, property-specific information.”
The partnership aims to address a critical gap in the market. Waterfront transactions involve complex variables that can significantly affect property value, yet many buyers and sellers rely on generalized advice. By providing detailed, locally informed insights, KeyCrew Media and Sharman hope to empower consumers with the knowledge needed to make informed decisions.
This initiative is part of KeyCrew’s broader strategy to expand its network of expert sources across hundreds of markets worldwide. The company conducts hundreds of live interviews monthly with operators and experts who shape local markets, turning those conversations into original reporting that is widely distributed.
For the real estate industry, this partnership underscores the growing importance of specialized, hyper-local expertise in an increasingly data-driven market. It also highlights the value of transparent, accessible information for consumers navigating complex waterfront property transactions.
