During the opening of FITUR 2025 at IFEMA Madrid, His Majesty King Felipe VI demonstrated significant interest in cultural tourism by engaging with 'The Way of the Holy Grail' initiative. Dr. Ana Mafé García, president of the Cultural Itinerary, provided insights into this historically rich route, marking a pivotal moment of recognition for the project.
The event showcased multiple stakeholders committed to promoting this unique cultural pathway. Representatives from various organizations highlighted diverse aspects of the initiative, emphasizing its potential for cultural exchange and tourism development. Esther Valero from Socarrat Studio connected gastronomy with cultural tourism by referencing World Paella Day, while José Manuel Palanca emphasized the recent International Congress of Dissemination and Journalism dedicated to the route.
International collaboration was also evident, with Italian team members Davide Grasso and Francesco Vincenzo Laurato presenting the route to European ERASMUS+ students. This approach demonstrates the initiative's commitment to cross-cultural understanding and knowledge exchange among young Europeans.
The Spanish team, led by Dr. Ana Mafé García, reaffirmed their dedication to developing the route as a critical resource for cultural and spiritual tourism. Their comprehensive approach integrates historical research, cultural promotion, and international outreach, positioning 'The Way of the Holy Grail' as a significant cultural corridor connecting the Valencian Community, Aragon, and broader European contexts.
The royal visit signals potential governmental support and recognition of cultural routes as valuable tourism assets. By showcasing this historical pathway, the initiative not only preserves cultural heritage but also creates economic opportunities through cultural tourism, potentially attracting international visitors interested in historical, spiritual, and gastronomic experiences.
