Kite Hill PR Unveils Comprehensive PR Playbook for Retail Media Networks
TL;DR
The PR Playbook for Retail Media Networks provides an edge for new players in the retail media industry.
The playbook outlines four crucial steps for developing an external communications plan for retail media networks.
The playbook helps brands create and execute a PR strategy aimed at driving awareness of new players in retail media, contributing to the industry's growth.
Kite Hill PR's deep expertise in serving adtech and media clients has led to the creation of a comprehensive guide for retail media networks.
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Kite Hill PR, an award-winning agile tech PR agency, has announced the launch of “The PR Playbook for Retail Media Networks,” a comprehensive guide designed to help new players in the retail media network (RMN) industry develop effective communications strategies. With the RMN industry experiencing significant growth, this playbook offers valuable insights into leveraging earned media and other communication channels.
According to eMarketer, US omnichannel retail media ad spend is projected to reach nearly $60 billion in 2024, marking a 28.6% year-over-year growth. As retailers explore the integration of media networks into their business strategies, Kite Hill PR’s playbook aims to support brands in creating and executing PR strategies that drive awareness and establish their presence in the competitive landscape.
Tiffany Guarnaccia, CEO and founder of Kite Hill PR, stated, “With ten-plus years of experience in creating and leading innovative public relations campaigns for adtech, marketing, and media businesses, we are sought-after media relations experts in this category. The playbook was designed with the modern marketer in mind and is another resource to help brands leverage communications to navigate competitive and rapidly evolving landscapes.”
The playbook outlines four crucial steps to developing an external communications plan:
Addressing your go-to-market and launch strategy
Leveraging always-on communications
Prioritizing and developing thought leadership content
Leveling up earned media and owned events
Since its inception in 2013, Kite Hill PR has expanded its practice areas beyond adtech to include media and entertainment, climate tech, enterprise tech, and more. This expansion has equipped the agency with the expertise to assist brands in creating the external communications elements necessary for developing overarching sales and marketing plans, particularly when introducing an RMN.
The PR Playbook for Retail Media Networks is the latest addition to Kite Hill PR’s suite of resources aimed at helping brands navigate and execute successful communications strategies. Earlier this year, the agency released its first e-book, “Mapping Your Career Constellation,” which serves as a modern-day guide to mentorship.
For further details on Kite Hill PR services and the playbook, please visit their website.
Curated from News Direct
