Korea Upcycle: KEIA Unveils 13 Sustainable Brands at Paris 'Who's Next' Exhibition

The global fashion exhibition 'Who's Next' is currently being held in Paris from September 8th to 10th, drawing significant attention to the Korean Pavilion, which highlights the uniqueness and innovation of Korean fashion. As the fashion industry increasingly emphasizes sustainability and ethical practices, this year's event is particularly notable for its focus on environmentally friendly and ethical production methods.

'Who's Next' is a premier fashion exhibition in Paris, featuring a diverse array of fashion, accessories, and lifestyle products. The event is a convergence point for industry experts, buyers, and brands to explore new business opportunities and set the latest fashion trends. The exhibition's recent focus on sustainability underscores a broader commitment to a sustainable future for the fashion industry.

The Korea Environment Industry Association (KEIA) is showcasing the latest collections from 13 sustainable brands under the theme 'Korea Upcycle.' The Korean Pavilion, located at Porte-de-Versailles PAVILLON 7.2 N54~Q55, features a blend of Korea's unique cultural heritage and innovative designs, including jewelry, clothing, shoes, and accessories.

The participating brands—DOBB, Touch4good, CRADLERE, Horong, TEMPS, ANARCHIA, KKONTHAT, MONTSENU, DLS by DSLSM, LOVECharm, Baramgyeol, Harlie K, and UPMOST—aim to capture the European market with their sustainable and distinctive styles. Each brand brings a unique approach to fashion, incorporating eco-friendly materials and ethical production techniques.

As sustainable fashion gains momentum globally, the Korean Pavilion at 'Who's Next' provides a significant platform for emerging Korean brands to access new markets and showcase their innovative designs. The exhibition not only highlights the present state of the fashion industry but also offers a glimpse into its future, emphasizing the importance of sustainability and ethical practices.

In addition to the fashion showcase, Wantreez Music Co., Ltd. and Youngsoo Industry Co., Ltd. are collaborating to deliver exceptional event and VIP management services. Established in 2011, Wantreez Music Co., Ltd. aims to transform customer needs into desires within the music industry, while Youngsoo Industry Co., Ltd., launched in 2023, specializes in event management and VIP tours. Together, they provide professional solutions and operational services for various events, performances, and contests, ensuring the highest standards of excellence.

The 'Korea Upcycle' theme at the 'Who's Next' exhibition not only highlights the innovative spirit of Korean fashion but also aligns with the global trend towards sustainability. This initiative opens up new avenues for Korean brands to expand their reach and influence in the international fashion market.