LAZUL WEST, a new 202-residence rental community at 301 West Side Avenue, has launched leasing, adding a wellness-forward living option to one of New Jersey’s fastest-growing neighborhoods. Developed by TAY Investments, the building brings more than 20,000 square feet of amenities to the West Side of Jersey City, which is well connected to transit, employment, and culture.
The community is inspired by lapis lazuli, the “stone of the sky,” and aims to translate the gemstone’s depth, clarity, and richness into a modern living experience focused on intentional design and community. A launch event this week brings together partners, neighbors, and local community members.
“LAZUL WEST reflects everything we believe great residential living should be. We set out to create more than just apartments. We created a place designed around our residents – health, comfort, and wellness in the everyday lives of the people who live here. The West Side of Jersey City is one of the most exciting neighborhoods in the State, and we are proud to be part of its future,” says Yuval Shram, Founder and CEO, TAY Investments.
The residences include studios, one, two, and three-bedroom layouts that combine industrial character with contemporary comfort. Each home features wood flooring, oversized windows, stainless steel appliances, custom cabinetry, quartz countertops, in-home washer and dryer, walk-in closets, and heated bathroom floors. Select residences also offer private balconies or terraces.
At the heart of the building is a wellness spa with a cold plunge, sauna, steam room, massage beds, and chromotherapy shower. The outdoor pool deck and courtyard feature a swimming pool, hot tub, and a relaxation deck with hammocks. Two rooftop terraces provide a full bar, grilling stations, a fire pit, and sweeping NYC skyline views. Additional amenities include a fully equipped fitness center and studio, a co-working hub, a resident lounge, and an on-site café.
Situated about a five-minute walk from the Hudson-Bergen Light Rail at West Side Avenue Station, LAZUL WEST offers residents a commute of roughly 20 to 30 minutes to Manhattan. A complimentary shuttle to the Journal Square PATH station, along with convenient access to Route 440, the New Jersey Turnpike, and Newark Liberty International Airport, enhances connectivity. The neighborhood is also close to Lincoln Park, Mana Contemporary, Liberty Science Center, and a growing dining and café scene.
The opening of LAZUL WEST is significant for the West Side, a neighborhood experiencing rapid growth. By providing a large number of rental units with resort-caliber wellness amenities, the community addresses the demand for high-quality housing in an area that offers both urban convenience and access to nature and culture. The development is expected to attract residents seeking a balanced lifestyle, and its proximity to transit makes it an appealing option for those working in Manhattan or elsewhere in the region.
For those interested in learning more about LAZUL WEST, more information is available at LazulLiving.com or by calling 551.277.5955.

