LeadStar, the proprietary leads platform created exclusively for AmeriLife-affiliated agents, has announced a strategic partnership with LeadingResponse to launch LeadStar Seminars Powered by LeadingResponse. This initiative aims to broaden the spectrum of lead generation options and provide a comprehensive seminars services platform for AmeriLife agents, enhancing face-to-face educational opportunities for health and life insurance and financial services customers.
LeadStar Seminars Powered by LeadingResponse is the newest addition to the LeadStar platform, which now offers a wide array of lead delivery options. With LeadingResponse's expertise in seminar programming, agents will benefit from a seamless experience from lead acquisition to conversion. The services include real-time lead delivery, comprehensive campaign management, and expertly crafted seminar content designed to engage and convert potential clients.
According to AmeriLife's Chief Lead Officer, William DeCourcy, this partnership is a significant advancement for professionals in the health and wealth sectors looking to drive growth and enhance live engagement with their audiences. DeCourcy emphasized that the collaboration expands the lead options available to AmeriLife agents, allowing them to scale efficiently and effectively through various channels, including in-person educational seminars.
LeadingResponse brings decades of experience in targeted seminar marketing, specializing in engaging affluent consumers through in-person seminars, webinars, and multichannel marketing approaches. Their proven conversion strategies have successfully filled countless events with qualified consumers, making them an ideal complement to LeadStar's capabilities in lead generation.
Matthew Kearney, CEO of LeadingResponse, expressed excitement about the partnership, highlighting that AmeriLife and LeadStar align perfectly with their mission to connect health and wealth experts to consumers when help is most needed. By leveraging LeadingResponse's expertise, concierge service, and advanced technology, AmeriLife sales professionals can grow their businesses through a highly effective suite of solutions.
The LeadingResponse platform is designed to target affluent consumers aged 50 and above, offering a robust client portal that allows for 24/7 review of ongoing campaigns while integrating with CRM and marketing automation workflows. The platform boasts high conversion rates through seminar attendance, with attendee rates more than double the industry average.
DeCourcy added that LeadStar Seminars Powered by LeadingResponse represent a significant step in providing AmeriLife’s distribution partners with the tools and strategies needed to succeed in a competitive marketplace. He expressed confidence that the new seminar services would drive client growth through data-driven insights and marketing solutions, optimizing LeadStar’s lead generation suite to achieve strong outcomes.
AmeriLife-affiliated licensed health agents and financial professionals interested in leveraging these integrated seminar services are encouraged to inquire with their marketers or uplines. The partnership promises to boost both the quantity and quality of leads and conversions, offering a powerful new tool in the competitive landscape of health and wealth services.
For more information about the partnership and to request access, please visit the LeadStar Seminars Powered by LeadingResponse page on the LeadStar website.


