Lee's Famous Recipe Chicken has launched a strategic partnership with the Fort Wayne Komets hockey team, offering fans a unique dining and entertainment package that combines delicious chicken with hockey ticket savings.
The new Komets Box, priced at $8.99, provides customers with four Jumbo Chicken Strips, a regular order of potato wedges, two dipping sauces, and a voucher for $14 off two Upper Arena Tickets. Customers can choose from six signature sauces, including Bonsai, Chipotle Ranch, BBQ, Creamy Ranch, Buffalo, and Honey Mustard.
Lee Weaver, CEO of Lee's Famous Recipe Chicken, emphasized the partnership's goal of enhancing fan experience by combining culinary enjoyment with sports entertainment. The promotion runs through the end of the regular hockey season and is available at Lee's locations in the greater Fort Wayne area.
Additional engagement opportunities include radio remote events featuring Komets mascot ICY, play-by-play broadcaster Shane Albahrani, and Komets players. These events, scheduled for February 12, March 19, and April 9 at the Stellhorn Road location, will offer fans chances to win game tickets and meet team representatives.
The partnership represents a creative marketing approach that benefits both the restaurant chain and the local hockey team. By offering a value-added meal package with ticket incentives, Lee's Famous Recipe Chicken strengthens its community connections while providing hockey fans an attractive dining option.
Customers can purchase the Komets Box in-store, online for pickup, or through delivery. The promotion is available through the Lee's mobile app and website, allowing fans to earn additional rewards while enjoying their meal and potential hockey game experience.
