Sports agent Leigh Steinberg's annual Super Bowl party transformed the New Orleans Jazz Museum into a hub of innovation and social consciousness, bringing together prominent figures from sports, entertainment, and government to raise awareness about brain health and support community initiatives.
The event highlighted the launch of the Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health, which aims to promote safer collision sports and improve treatment access for underserved communities. By introducing innovative approaches to brain rehabilitation such as neuroplasticity, neurofeedback, and rTMS treatments, the foundation seeks to address critical health challenges facing athletes and the broader population.
The day-long event featured multiple programming components, including the 12th Annual Brain Health Summit and a groundbreaking Music & the Mind program. Notable attendees included Louisiana Governor Jeff Landry, former New Orleans Mayor Marc H. Morial, Raiders President Sandra Douglass Morgan, and performers like Big Freedia, who hosted the music-focused segment exploring brain health connections.
A significant highlight was the 10th annual Steinberg Denicola Humanitarian Awards, which recognized leaders demonstrating exceptional social impact. Recipients included Marc H. Morial, Gayle Benson, Sandra Douglass Morgan, and legendary quarterback Brett Favre, underscoring the event's commitment to celebrating individuals who contribute meaningfully to their communities.
The Brain and Biohacking Lounge, featuring the AgeTech Collaborative from AARP, showcased cutting-edge technologies addressing cognitive health. With one in ten adults over 45 reporting memory loss or cognitive decline, these innovations represent critical advancements in understanding and mitigating age-related neurological challenges.
By combining entertainment, athletics, and social consciousness, Steinberg's event demonstrated how high-profile platforms can drive meaningful conversations about health, community support, and personal resilience. The party not only raised funds for the National Urban League but also spotlighted innovative approaches to brain health and rehabilitation.
