In a move to fortify its streaming service against escalating piracy threats, Lionsgate Play Asia has selected NAGRA Multi-DRM, a core component of the NAGRA Venturi ecosystem, to safeguard its premium content catalogue. The announcement, made on August 18, 2026, underscores the growing importance of content protection in India's fiercely competitive OTT market, where sophisticated piracy operations pose significant risks to subscriber revenue and platform growth.
Lionsgate Play, which operates across eight Asian markets and reaches over 40 million viewers in India, will leverage NAGRA Multi-DRM to deliver studio-grade content protection across its platform. This deployment aims to reduce exposure to illegal distribution, simplify compliance with studio requirements, and accelerate subscriber growth. As the platform's business evolves, the broader NAGRA Venturi ecosystem offers a pathway to integrate additional security technologies, creating a unified, intelligence-led security approach to identify and respond to emerging piracy threats.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the strategic importance of this partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change."
India remains one of the most dynamic markets for content security, with increasingly sophisticated piracy operations threatening premium content, subscriber revenue, and platform growth. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. For Lionsgate Play, this solution will help identify and mitigate illegal distribution earlier in the value chain while strengthening control over content usage, thereby protecting brand value and preserving audience trust.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, highlighted the broader implications: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth."
This partnership reflects NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver. For the streaming industry, this collaboration signals an increasing reliance on advanced DRM solutions to combat piracy and ensure sustainable growth. As streaming platforms continue to invest in original and premium content, robust security measures become essential to safeguard investments and maintain subscriber trust.
NAGRAVISION is the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), offering a portfolio that spans traditional video security, cybersecurity, cloud-based video, and streaming solutions. Lionsgate Play operates under a multi-year licensing agreement with Lionsgate, providing access to the studio's global film and television catalogue. The platform's wide distribution network includes partnerships with Bharti Airtel, Prime Video Channels, Tata Play Binge, Jio FTTH, Apple TV+, Amazon Firestick, and others, making content protection a critical component of its operations.
