Flash, a leading end-to-end parking technology platform, has announced a multi-year partnership with Live Nation Entertainment to make Flash's ParkWhiz platform the official parking provider for 41 Live Nation clubs, concert halls, theaters, and House of Blues venues across the country. This strategic collaboration allows Live Nation guests to book and prepay for parking online when they purchase tickets or at any time before the show at multiple nearby locations.
Ryan Kern, Flash Vice President and General Manager of Events, highlighted the significance of this partnership, stating, "Live Nation has incredible venues at prime locations that, by virtue of their dense urban surroundings, can make parking a challenging experience for fans. We're making sure parking doesn't get in the way of fans who are eager to get in the doors."
Live Nation ticket buyers will see the option to buy a parking pass at checkout for their ticket purchases. Additionally, parking options will be available on the "Plan Your Visit" section of the venue website and in event reminder emails right up to the event date. This feature aims to eliminate the guesswork, stress, and time associated with planning parking, thereby enhancing the overall show-going experience for guests.
This 3-year agreement expands a nearly decade-long partnership between Flash and Live Nation, which has issued three million parking passes to date. Specific venues include multiple House of Blues clubs, Brooklyn Bowl, Fillmore locations, and other renowned venues around the country.
Kern added, "The unforgettable shows Live Nation creates are about connecting artists and fans in distinctive venues, and the partnership we've built over the years through our shared high standards for guest experience are a huge source of pride for our team at Flash."
This announcement is a significant development in the entertainment and event management industry, as it addresses one of the most common pain points for concertgoers—parking. By integrating ParkWhiz's technology into the ticket-buying process, Live Nation aims to offer a more seamless experience, potentially increasing overall customer satisfaction and attendance at events.
Flash's innovative approach to parking solutions, including reservable parking and EV charging experiences, connects with the apps drivers use every day. This integration is controlled via a cloud-based operating system, offering unrivaled intelligence and ease of use. Brands partnering with Flash can deliver digital, reliable, and increasingly frictionless experiences to drivers, reducing wasted time, excess emissions, and stress.
