RALEIGH, N.C. – A new home care marketplace has launched in North Carolina's Triangle Region, offering families a novel approach to managing non-medical care for older adults. LoLo Care, a platform that connects families with independent caregivers, officially began serving Wake County, including Raleigh and surrounding areas, on September 3, 2026. The service aims to address a growing need for personalized in-home support amid an aging population and strained family caregiving networks.
LoLo Care's platform allows families to select caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that impose rigid four-hour minimums and high markups, LoLo Care offers bookings starting at just one hour, with a transparent hourly rate of $30. Of that amount, $27 goes directly to the caregiver, ensuring fair compensation while keeping costs manageable for families. The company reports over 300 caregivers are already on the platform, able to serve thousands of families.
The necessity for such a service is underscored by demographic trends. By 2030, all Baby Boomers will be 65 or older, significantly increasing the caregiving burden. According to AARP and the National Alliance for Caregiving, one in four adults currently acts as a caregiver. Meanwhile, families are more geographically dispersed, turning care coordination into an isolating and time-consuming task. LoLo Care's central family coordination hub addresses this by allowing relatives to share calendars, receive visit updates, and communicate in one place, regardless of location. This feature relieves adult children from the pressure of acting as full-time care managers.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The marketplace model contrasts sharply with traditional agency structures that rely on manual coordination, high overhead, and office rent, often leading to waitlists and missed visits. By eliminating these constraints and providing a digital experience, LoLo Care aims to bridge a structural supply gap in the industry. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services, giving families confidence in who enters their homes. Independent caregivers control their schedules and deal directly with families, keeping the majority of earnings.
While LoLo Care does not promise same-day service, most assistance can be arranged within a few hours. The launch in Wake County is the first step in a nationwide expansion. The company's mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work. For more information, visit https://carelolo.com.
