Novidea, a prominent provider of cloud-based, data-driven enterprise insurance management platforms, has announced that Madanes Insurance Agency has gone live with its platform. Specializing in large and complex insurance schemes in the property, liability, and health sectors, Madanes has now completed an end-to-end digital transformation.
Madanes serves a diverse customer base, handling thousands of inquiries daily. The adoption of Novidea's platform, with its extensive experience in global insurance organizations and comprehensive support for the insurance distribution lifecycle, promises to revolutionize the agency's operations. The platform is now fully operational and serves hundreds of Madanes' employees.
The transition to Novidea's platform has enabled Madanes to digitize all operational and business processes fully. This includes integrating external data sources from insurance companies with internal data from various departments, creating a single source of information and a holistic 360-degree customer view. Such comprehensive customer profiles encompass all insurance products, payments, claims, and referrals, allowing agents to offer tailored risk products that precisely meet customer needs at the most cost-effective prices.
Madanes' customer journey is set to improve significantly in terms of ease, speed, and precision. The platform ensures that customer data is kept private and secure, enhancing customer trust and satisfaction. Additionally, customers now have access to a multi-channel communication system, including WhatsApp, SMS, email, and phone centers, allowing them to contact the company conveniently and independently perform various actions.
Boaz Rubin, CEO of Madanes Insurance Agency, remarked that the implementation of Novidea's platform marks the completion of a comprehensive digital transformation aimed at achieving unprecedented operational efficiency and delivering high-quality, rapid service to policyholders. With 80,000 insurance claims submitted annually, the integration of multiple data sources and the insights provided by Novidea's platform enable in-depth risk analysis and tailored solution offerings, reducing expenses for insureds and enhancing customer experience.
Roi Agababa, CEO and Founder of Novidea, highlighted that insurance organizations globally are grappling with outdated and fragmented technologies that fail to meet contemporary needs. The increasing competition and the need for an advanced digital customer experience are pushing these organizations to adopt new-generation systems. Novidea's platform aims to improve data quality and access, streamline processes, and provide a seamless digital customer experience. Agababa expressed excitement over Madanes' move to the technological forefront of the insurance industry, which will help the agency maintain market leadership in service, customer experience, and operational efficiency.


