Manduka, a leading provider of high-performance yoga gear, has unveiled its latest offering in sustainable activewear with the launch of the Dhara collection for women. This new line of yoga apparel represents a significant step forward in the company's commitment to environmental responsibility and performance in the wellness industry.
The Dhara collection, comprising five essential pieces, is designed to meet the growing demand for sustainable and high-performance yoga wear. Made with 88% recycled materials, the collection offers a tangible difference in feel and quality. Notably, these garments are free from harmful chemicals often found in performance wear, including pesticides, BPA, PFAS, and formaldehyde, addressing health concerns associated with traditional activewear.
Pamela Levine, CEO of Manduka, emphasized the company's dedication to elevating both performance and sustainability in their product lines. "Manduka is on a path to elevate the performance and sustainability of its hardgoods and apparel lines over the next several years," Levine stated. She highlighted that the Dhara collection is just the beginning of a broader initiative to integrate high-performance standards with a deep commitment to sustainability.
The collection's name, Dhara, meaning 'earth,' reflects the company's focus on using recycled materials. The line includes a supportive bra, capri leggings, a tank top, and full-length leggings, all designed with a second-skin feel to enhance yoga practice without distraction. Available in a range of colors including Avian Heather, Clay Heather, Midnight Heather, Phantom, and Lions Mane, the pieces are priced between $58 and $90.
This launch is particularly significant as it responds to the yoga community's request for apparel that aligns with their values of sustainability and ethical production. By creating a line that combines premium quality, sustainability, and performance, Manduka is setting a new standard in the yoga apparel industry.
The introduction of the Dhara collection is part of Manduka's larger plan to establish itself as a leader in environmentally conscious practices within the performance wellness industry by 2025. This initiative includes the use of renewed materials, innovative manufacturing methods, and efforts to reduce both pre- and post-consumer waste.
For consumers, the Dhara collection offers an opportunity to make more environmentally responsible choices in their yoga practice without compromising on comfort or performance. The collection's focus on sustainability, coupled with its technical features such as breathability and four-way stretch, addresses a growing market demand for activewear that is both eco-friendly and highly functional.
As the wellness industry continues to grow, the launch of sustainable lines like Dhara could have far-reaching implications. It may encourage other brands to prioritize sustainability in their product development, potentially leading to industry-wide changes in manufacturing practices and material sourcing. For environmentally conscious consumers, this trend could mean increased access to sustainable options across various product categories in the wellness sector.
The Dhara collection is now available through Manduka's website, yoga studios, and select national retailers, making it accessible to a wide range of consumers. As Manduka continues to innovate in this space, it will be interesting to see how the company's commitment to sustainability and performance influences the broader yoga and activewear markets in the coming years.
