Joanne Gore, President and Chief Strategist of Joanne Gore Communications, has been honored with two Digital Reference Awards: Best Content Marketing Consultant Agency in Canada and Founder to Watch 2025. These accolades recognize her expertise in driving measurable business outcomes through strategic content marketing and honest storytelling. Gore will leverage this recognition at PRINTING United Expo 2025, scheduled for October 22–24 in Orlando, Florida, where she will address critical challenges facing the print industry.
The printing sector currently grapples with fear, uncertainty, and doubt (FUD), which stifles growth and prompts reactive decision-making. Gore's sessions aim to provide clarity and actionable strategies, helping businesses transition from survival to strategic growth. Her inclusion in the inaugural PRINTING United Expo 2025 All-Stars Team underscores her industry leadership and ability to engage audiences on pressing issues.
Gore will participate in three educational sessions at the expo. Her solo presentation, "Thriving in Chaos: How to Make Money as a Printer in a Digital World," on October 22, will explore revenue generation through blended digital and physical marketing, AI-enhanced personalization, and alignment with buyer behavior. She will moderate a panel on "Accessibility Reality Check: Finding Opportunities in Accessible Personalization" on October 23, examining how accessibility evolves from a compliance requirement to a competitive advantage. Additionally, Gore will contribute to the "Enterprise Print Wrap-up" discussion, focusing on implementing insights from earlier sessions.
Heather Black, Founder of Freely Connect Recruitment and Ontario Printing & Imaging Association Board Member, praised Gore's practical approach, noting her recent presentation provided immediate, applicable takeaways for printers. Gore emphasizes the need for honest, practical dialogue to counter fear-driven decisions, urging businesses to intensify marketing efforts rather than retreat. Her methodology, "Thriving in Chaos," has gained traction in Canada for its no-fluff, results-oriented framework.
The expo represents a key opportunity for industry professionals to gain insights from leaders like Gore, explore emerging technologies, and engage in discussions shaping print's future. Gore's sessions are designed to equip attendees with frameworks to navigate disruption, leverage digital tools, and capitalize on accessibility as a growth driver, ensuring printers not only survive but thrive in an evolving landscape.
