Global health and wellness brands planning U.S. market entry in 2026 are increasingly partnering with marketing veteran Mitch Gould and his companies Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and deep retail relationships, Gould has developed a synchronized market-entry system designed to help international brands land, launch, and scale in the United States efficiently.
Gould's approach centers on his hallmark system, The Evolution of Distribution, which unifies importation, sales, marketing, logistics, regulatory compliance, and activation into a single coordinated engine. This system addresses the common challenges international brands face when entering the complex U.S. market, where fragmented execution and slow starts can derail expansion efforts. "2026 will reward speed, precision, and omnichannel readiness," Gould said. "Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles."
The importance of this development lies in the increasing difficulty global brands face securing U.S. shelf space amid intense competition. NPI's turnkey solution offers international manufacturers certainty through a fully integrated launch platform that handles everything from FDA review to warehousing, retail buyer outreach, influencer campaigns, and national broadcast segments. This comprehensive approach can dramatically reduce the cost and time required for successful market entry.
NPI's services include direct access to key retail decision-makers through Gould's established relationships, which can open doors that typically take years for new brands to access. The company has successfully launched hundreds of global brands across major retailers including Amazon, Walmart.com, Walmart, CVS, Walgreens, 7-Eleven, national grocery chains, pharmacy retailers, and specialty stores. This retail penetration is crucial for brands seeking immediate market presence rather than gradual expansion.
InHealth Media complements NPI's distribution services with comprehensive marketing support including digital campaigns, influencer programs, TV segments, and media outreach that accelerate brand awareness. This integrated marketing approach helps brands establish credibility and visibility in a crowded marketplace where consumer attention is fragmented across multiple channels.
The implications for the health and wellness industry are significant as 2026 approaches with continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods categories. Brands that utilize integrated systems like NPI's may gain competitive advantages in securing shelf space, search visibility, and consumer loyalty. "International brands often underestimate how difficult and expensive the U.S. market can be," Gould noted. "Our job is to eliminate those barriers. We've refined this system for decades."
For consumers, this development could mean increased access to innovative global health products through established retail channels. For the industry, it represents a shift toward more streamlined market-entry processes that could lower barriers for international innovation while raising competition standards. As Gould prepares for 2026, his century-long retail heritage continues through its fourth generation, carrying forward expertise in solving complex market-entry challenges that many global brands face when expanding to the United States.
