The MarketingPulse and eTailingPulse conferences, organized by the Hong Kong Trade Development Council (HKTDC), will be held concurrently on March 19 at the Hong Kong Convention and Exhibition Centre. Under the theme "Generate New Growth," the events will bring together approximately 70 global experts to help brands rethink growth strategies amid market uncertainty, focusing on turning challenges into momentum through strategic insights and practical implementation across 30 thematic sessions.
The conferences adopt a dual-track approach, advancing both e-commerce development and brand marketing to help participants seize opportunities. Experts will speak on topics including agentic AI, lifestyle e-commerce, quick commerce, and global brand expansion, examining innovation in e-commerce alongside global marketing trends and emerging consumer opportunities. The rise of e-commerce has injected new momentum into global economic growth, with governments encouraging SMEs to develop e-commerce capabilities to enhance competitiveness.
Jinhee Lee, Chief Operating Officer of South Korea's leading health and beauty brand Olive Young, will present on building a high-growth ecosystem through seamless omnichannel operations and data-driven marketing strategies. Haijun Wang, Founder, CEO & Chief Experience Officer of Atour Group, will discuss experience differentiation and customer segment operations strategies to integrate hotel and retail businesses. Pauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value and shape consumer perception in e-commerce.
Yatong Qiu, Vice President of Taobao&Tmall Group at Alibaba, will address how brands can tackle demand through flexible merchandising and real-time marketing in quick commerce, while Terry Li, Vertical General Manager of Smart Retail at Tencent, will explore agentic AI-driven e-commerce strategies. A session titled "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies" will feature speakers including Luca Barni, SVP, Commercial at Lazada Group, sharing practical experiences for entering the ASEAN market, addressing legal challenges and localization strategies. More details on speakers and the program are available at https://marketingpulse.hktdc.com/conference/mp/en.
The event will also feature sessions on social platform engagement, with Kenie Kwok, Creative Strategy Lead at Meta, discussing Threads for consumer engagement, and actor Ng Siu-hin sharing creator insights. The "Meet the Celebrity" series includes Louis Cheung on personal brand management and content creator Mayaow on innovative music promotion. A session on "Healing Economy and IP Marketing" will explore trends like "oshikatsu culture" and IP-driven consumer behavior with speakers including Yiying Wang, Founder of Noodoll Limited, discussing how to design interactive experiences and incorporate healing elements to connect with younger demographics.
A new "e-Commerce Connect" feature will showcase one-stop e-commerce solutions from nearly 30 exhibitors, alongside digital marketing workshops, networking activities, and business matching services. The event will include live music performances, such as from singer James Ng. These conferences are significant as they provide a comprehensive platform for industry stakeholders to navigate rapid changes in e-commerce and marketing, offering actionable strategies for growth in uncertain global markets, which can impact business competitiveness and economic development worldwide.
