MCN Asia, a team of seasoned professionals specializing in international market expansion, has announced the launch of a new service aimed at assisting Indian exporting companies in today's complex export business environment. This initiative focuses on providing tailored consulting services that include marketing strategy analysis, product marketing analysis, risk analysis, and personnel readiness analysis, all designed to help businesses achieve sustainable growth and competitive advantage.
MCN Asia has been a leader in offering expert advice and strategic marketing planning to enterprises in both India and Europe. The newly introduced service is crafted to address the unique challenges and opportunities within the Indian export market. With a comprehensive approach, MCN Asia aims to support businesses across various industries in navigating these complexities with confidence.
"We are excited to introduce our latest service to the Indian market," said Maria Mukhin, CEO of MCN Asia. "India's dynamic export market landscape presents both opportunities and challenges, and our team is dedicated to helping businesses navigate these with confidence and precision. Our goal is to empower companies to achieve their fullest potential through innovative and effective solutions."
The new service, termed the 'export readiness check,' is designed to facilitate the transition of businesses from local players to successful exporters. This service assesses multiple facets of a business to identify areas that need improvement, investment, training, or formalization, thereby providing a clear vision for enhancing products, processes, procedures, and policies.
The service components include:
Marketing strategy analysis: Data-based studies and insights into the market of interest, consumer needs, and competitive landscapes.
Product marketing analysis: Comprehensive studies to assess the readiness of a product for new markets, covering aspects such as pricing, positioning, naming, packaging, foreign language labeling, and certification.
Risk analysis: Proactive identification and mitigation of business risks in specific markets to safeguard against potential threats.
Personnel readiness analysis: Evaluation of human resources to ensure the required number and competencies of staff before embarking on an export venture.
Several clients have already benefited from MCN Asia's expertise. Chander Kaul, CEO of Girick Shipping, stated, "MCN Asia's insights have been invaluable in helping us understand and navigate the market. Their strategic guidance has significantly boosted our growth trajectory."
MCN Asia is known for its innovative approach to export consulting, offering plan-based market research for companies in India looking to start exporting or enhance their existing export strategies. With a focus on transparency, speed, and ease of use, MCN Asia has established itself as a trusted partner for businesses worldwide, regardless of their size.
